Latest Events in Matsuyama(July Updated)

This is one of the largest fireworks displays in Ehime Prefecture, held in Matsuyama City, Ehime Prefecture. The theme for 2026 is "Let's Get Excited!". The performance is divided into four parts, with music and dazzling fireworks creating a spectacular display. The opening section features starburst fireworks, including 8-inch fireworks, launched in rhythm with the music. The pier and barges serve as launch points, presenting a dynamic and varied fireworks display. The grand finale is a spectacular underwater fireworks display and a super-large starburst fireworks show. For a full hour, 10,000 fireworks will bloom brilliantly over Mitsu Pier, illuminating the night sky.

For the second consecutive year, the Hojo district of Matsuyama City, Ehime Prefecture, hosted a fireworks display. As the region's largest summer event, the Kazehaya Umi Festival illuminated the night sky with approximately 4,000 fireworks. Large fireworks displays and dazzling starlight illuminated the night sky over the Hojo district of Matsuyama City, creating a beautiful spectacle alongside lanterns swaying on the sea. Launched from the Kashima coast, the fireworks could be viewed up close at the event site, offering an unforgettable experience.

What does that title signify— Is it "Substitute" or "The Chosen One"? The answer remains unclear. Yet, in this long-run tour starting in Japan, I can distinctly feel something different from before—an unwavering presence that belongs to ayu.

From July to November 2025, YOASOBI will start its first domestic tour with 40 performances in 14 counties across the country. This is the first Hall tour in the country for YOASOBI.

Every March, Dogo Onsen dresses up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for the local community to come together. The Dogo Onsen Festival takes place over three days from March 19 at the Dogo Onsen Honkan and near Dogo Station. Events include parades in historical costumes, geisha games and onokoe portable shrines carried by Dogo women. There is also a midday market for local produce.