It will be a disappoin**ent if you expect the premier acoording to the price tag.
To get to the sea and beach, you have to go through a dining hall and a construction site. Closeness to the beach was our primary reason for choosing this hotel and it was in very poor condition.
There was strong and unpleasant odor in the hallway...Most of the time there were not enough clean towels at the pool, and no one was available to assist.
In short, there are a lot of hotels in Eilat, so choosing the Rif doesn't make sense