La Serena Hotel Fdm

What a lovely time to visit forte del Marmi later September , no crowds , no lines and empty Beaches . The hotel is lovely with some quirks , the bathroom are shaped oddly but love finishing touches . Great amenities in your room , great balcony and over all I have nothing bad to say about this modern hotel . The staff is incredible from the amazing front desk who arrange car ride to Florence to breakfast staff and dinner staff that went out the way to make sure we had everything we needed . 4.5 stars .

Second day into our stay at this wonderful establishment. Excellent rooms and facilities but what really sets this place apart is the service. Always with a smile and nothing is too much trouble. Warm, thoughtful and thorough welcome and introduction from Arseida, who also helped with pre- stay questions, recommendations and reservations- email responses received within a day - so impressive. Stefano the general manager helped organise food for our son outside of any normal Italian eating hour - one of the staff went to fetch this for us from a supermarket and even offered to warm it up and serve it on a plate! Above and beyond in every respect. So pleased that we booked with La Serena and looking forward to the remainder of our stay!

Our family’s stay at Hotel La Serena in Forte dei Marmi was absolutely perfect. From the moment we arrived, the warm, personalized welcome made us feel right at home. The hotel is a peaceful retreat, with beautiful gardens, a sparkling pool, and stylish rooms that provided both comfort and a touch of luxury. The location couldn’t be better—just a short walk to the stunning beach, where we spent our days relaxing and enjoying the crystal-clear waters. The staff was exceptional, offering thoughtful touches for the kids and fantastic local recommendations. Meals at the hotel were a highlight, with delicious breakfasts and dinners that showcased fresh, local ingredients. Forte dei Marmi itself is charming, but it was Hotel La Serena that truly made our trip special. It’s the ideal spot for a family getaway, and we left with wonderful memories that we’ll cherish forever. We can’t wait to return!

This is a wonderful boutique hotel, the refurb (well complete re do into a modern hotel following purchase) provides a fantastic, bright, modern, clean setting with lovely furniture, thoughtful lighting and great artwork throughout the property. Impeccable housekeeping, in room and common areas, friendly staff, attentive management team. Stefano is the GM, ever present, nothing too much trouble, even drove us into town one evening...The room was small but functional, beautifully appointed, towels bedding and robes of highest quality. We loved the complementary bikes (normal and electric) which made getting around so easy (and so safe on the flat sea front bike lanes). The bar was very well stocked with endless choices of gins, whiskeys and they made a mean Negroni. The cellar had a number of personal favorites. We only ate breakfast there..it was excellent although on one day all the guests seemed to descend on the restaurant in one go and so it was a bit overwhelming for the team ( i mean we had to wait all of 3 mins for a coffee!!) The pool area is large enough for a relax and dip and serves a purpose, really if you are sun worshipper you will be on the beach but for a few hours R&R before or after daytime activities it was great. We simply loved the hotel and at this price point it is providing real competition to some of the other in town who may be resting on their laurels. We will definitely be back. Please don't tell everyone...we don't want it sold out.

Was in Milano.. truly great to stumble into new yet boutique hotel inn Forte .. hotel has amazing landscape, nice pool and beautifully decorated rooms .. recommend trying it out every summer especially trips on the bicycle to town and tennis court