We have stayed at the GW lodge in Wisconsin dells at least once a year for the last 5 years. My family has loved our previous experiences there and I have previously recommended it as vacation destination to friends with kids. Unfortunately it has become apparent that this location is being neglected and corporate decisions have ruined the experience. This will probably be the last time we visit, even though our kids are still in prime target age (4-10 years old). The facility is aging but there are a lot of family friendly things such as the large rooms with bunk bed cabins and summer camp like activities that kept bringing us back. The main thing that has led to my low rating is the declining customer service. Things like unable to reserve adjoining rooms even when booked months in advance, long delays with checking in and taking hours to get the room, issues with the house keeping app etc. The final straw is they added an unadvertised parking fee every night for a lot that is shared with restaurants and other businesses. When challenged that this was not listed when the reservation was made the only response they had was that sorry this is company policy at all locations and can't be waived. If they had added this to the resort fee or hotel room charge I would have been annoyed but really wouldn't have cared, compared to the thousands we have spent on the place and add-ons an extra $45 really isn't that much. By sneaking it in and not willing to address it highlights what the company thinks of customers.