Seongsu-dong, the Holy Land of Pop-up Stores in Seoul

Seongsu-dong might be the place where the most pop-up stores open in Seoul. With new pop-ups happening here and there every week, it's a great place to visit on weekdays, weekends, and holidays. Last weekend, I visited the Pepero pop-up, Musinsa, and Cheongsong Apple pop-up stores. After visiting a pop-up, I feel like I've gathered a lot of information. There are various pop-ups opening this week as well. If you're thinking of taking a trip in Seoul, Seongsu-dong is worth a visit.