Customized stay experiences now extend to yachts
The partnership between Assets Group and Azimut Yachts stems from a strong alignment in brand philosophy and development vision. Assets Group, a global destination development operator under Power International Holding, creates vacation destinations centered on immersive experiences and environmental harmony. Azimut Yachts blends Italian design, innovation, and a deep connection to the sea, redefining the contemporary yachting lifestyle.
A shared commitment to experience-first design, personalized service, and sustainable environmental stewardship forms the natural foundation for this partnership. The first flagship project of this collaboration will launch in the Maldives in 2026. An exclusive fleet of 18 Azimut yachts will serve the Waldorf Astoria Maldives Ithaafushi and Rosewood Maldives Ranfaru, extending the guest experience beyond the shore and making the journey itself a part of the destination.
To ensure fleet maintenance and consistently high service standards, Azimut will establish a new service center in Malé to support this partnership. The brand's Italian headquarters team, along with the Azimut Yachts Maldives team—supported by the brand's long-term Middle East partner, Elite Yachts—will jointly operate the center. They will provide dedicated local support to ensure smooth operations between the islands.
Marco Valle, CEO of Azimut|Benetti Group, stated: "This partnership marks a significant strategic milestone for Azimut on two core levels. First, in terms of business model, it opens up a new distribution channel. Second, in terms of brand positioning, we are joining forces with leading brands in the ultra-luxury hotel sector to upgrade the yachting experience ecosystem for discerning guests in this highly attractive vacation hub."
Khaled Zi Alnon, CEO of Assets Group, said: "At Assets Group, we always build vacation destinations around the guest's complete journey, creating extraordinary experiences that go far beyond just accommodation. By introducing 18 Azimut yachts, we are extending this vision to the sea with top-tier craftsmanship, personalized service, and seamless travel experiences. With this move, Assets Group will operate the largest private luxury yacht fleet in the Indian Ocean, setting a new benchmark for integrated ultra-luxury hotel services and demonstrating our ambition to shape the future of destination experiences in the Maldives."
Enrico Chiaussa, Chief Commercial Officer for Azimut Yachts in Europe, Middle East, Africa, and Asia-Pacific, emphasized: "The Maldives is a market with immense potential, and we have already established a solid foundation here. The establishment of a local service center will help the brand further consolidate its leading position. It is Azimut's unwavering commitment to excellent service standards while expanding our business that has allowed us to achieve long-term, steady growth and ensure the highest level of satisfaction for our partners."
At the heart of this partnership, the yacht fleet and the unique local natural environment embody a philosophy: the seamless integration of luxurious stays and the freedom of navigation. At that time, 15 Azimut Magellano series yachts will join this Maldives fleet. This series pioneered the crossover yacht category, carrying a spirit of exploration and leading people on voyages that exceed expectations.
This nautical spirit is deeply rooted in Assets Group's original hospitality philosophy. Waldorf Astoria Maldives Ithaafushi is a private sanctuary spanning three islands, while Rosewood Maldives Ranfaru is situated among a group of private islands with outstanding scenery around a pristine lagoon. The strategy practiced by both hotel projects is to integrate top-tier destination resources, highly personalized hospitality, and a reverence for the natural environment to create unforgettable vacation experiences.
This partnership reflects the profound evolution of contemporary luxury: exclusivity is no longer defined solely by location, but is increasingly reflected in the accessibility, freedom, and personalization of experiences, as well as a deeper connection with nature. By joining forces, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travelers, creating meaningful experiences that go far beyond mere accommodation.