2026 Niigata City Travel Guide: must-see attractions, popular food, hotels, transport & travel experiences (updated in August)

NIIGATA: A city beautiful beyond description. I set foot in Niigata for the first time to see the Nagaoka Fireworks. Tigerair flies direct to Niigata, and its compact airport left quite an impression on me. After clearing customs, you can hop on a bus to downtown, which takes about 30 to 40 minutes. Since it's a bus and everyone was lugging around their baggage, it felt extremely cramped. But since the ride isn't too long, it wasn't a big deal. Upon arriving at JR Niigata Station, I found it connects directly to the COCOLO department store and the Shinkansen boarding gates, making trips to places like Nagaoka super convenient. After the Nagaoka Fireworks, I had a 2-day, 1-night itinerary planned for sightseeing in Niigata city. There are plenty of spots to shop near the station—department stores, drugstores, Yodobashi Camera, and Bic Camera. Don Quijote is just a 15-minute walk from the South Exit, which is super handy. For dining, you've got tons of tasty options in the department store food courts and the alleys right across from the station. If you take a ride over to Bandai, there are even more department stores for shopping, and the views from Bandai Bridge are absolutely gorgeous. I started off exploring on foot. I'm not sure if it was because of the fireworks festival, but the streets were almost completely empty, and after 8 PM, you could barely see a soul, even in the shopping arcades. But thanks to that, I managed to snap a lot of amazing photos. I’ve been trying to come up with the right adjectives to describe Niigata. You can say Osaka feels like Taichung or Tokyo feels like Xinyi District, but I just can't put my finger on the perfect description for Niigata. Maybe that's exactly what draws me so deeply to this city! If I get the chance, I'd love to come back and truly savor this beautiful city in more detail. See you next time

I recently went on a day trip to Niigata. This itinerary starts and ends at JR Omiya Station, and I hope it comes in handy for your future travels! 9:14 AM Depart from Omiya JR Joetsu Shinkansen Toki 313 Bound for Niigata 11. 29 AM Arrive in Niigata 12. 05 PM Depart from Niigata Niigata Kotsu Sado Kisen Line Bound for Sado Kisen 12:20 PM Arrive at Toki Messe 12:45 PM Shopping at Minato no Marche Pier Bandai 1:30 PM Day drinking while grilling seafood and meat at Peacan BBQ 4:00 PM Enjoy a chilled cup baumkuchen at BARREL 4:20 PM Buy souvenirs at Minato no Marche 4:48 PM Depart from Bandai Terrace Niigata Kotsu Sado Kisen Line Bound for Niigata Station 4. 58 PM Arrive at Niigata Station 5. 15 PM Sake tasting experience at Ponshukan Niigata Station Store 6. 20 PM Buy souvenirs at CoCoLo Niigata 7. 42 PM Depart from Niigata JR Joetsu Shinkansen Toki 342 bound for Tokyo 9:27 PM Arrive at Omiya · Itinerary starts and ends at JR Omiya Station This time, I took the bus from Niigata Station to Minato no Marche Pier Bandai. Since they let you grill the ingredients you buy at the market, I had a blast day drinking and savoring fresh local Niigata foods at Peacan BBQ. Afterward, I took a little break with a chilled cup baumkuchen from BARREL, and hopped on the bus back to the station for a sake tasting experience at Ponshukan Niigata Station Store. It was so much fun getting to sample and compare a few different types of sake! To wrap up the trip, I picked up some souvenirs at CoCoLo Niigata before heading home. The fishmonger at the market even prepped and filleted the fresh catch right on the spot for our BBQ, making it absolutely delicious. The staff at Peacan BBQ were super friendly, giving me some truly unforgettable travel memories. A day trip to Niigata is packed with amazing spots, so definitely check it out! ✨ · - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

📝 My Thoughts To get straight to the point, this felt less like a "hotel just to sleep in" and more like a "place to relax with peace of mind." Upon entering Hotel Okura Niigata, I found: 👉 A tranquil lobby 👉 Polite, attentive service 👉 A classic atmosphere It had an understated elegance, making me think: 👉 "You can always rely on the comforting presence of Okura..." The guest rooms also offered: 👉 Spacious layouts 👉 Calming decor 👉 Beautiful window views It was so cozy, giving off the vibe of: 👉 "Perfect for when you want to spend quiet time." The scenery along the Shinano River was beautiful, and the morning ambiance was particularly refreshing. 🌴 Recommended Points · Hotel Okura Niigata · Shinano River view · Relaxing guest rooms · Exceptional service · On-site restaurants 🗺️ How to Enjoy · Relaxing at the hotel · Taking a stroll nearby · Enjoying breakfast 👉 This hotel is perfect for a laid-back stay. 📷 Photography Tips · The lobby · Views from the guest rooms · Around the Shinano River · The night view 👉 The nighttime atmosphere was also stunning. 🍽️ Recommended Food · Breakfast buffet · Niigata local cuisine · On-site restaurants 👉 The food left a great impression of being delicious. 🚃 Transportation · About a 5-minute drive from Niigata Station · Accessible by bus

Located in Iwamuro Onsen, Niigata Hoho, an inn offering sweeping views of the Echigo Plain and the Yahiko Mountain Range I stayed here!!! The hot springs were incredible, of course, but the food was seriously out of this world 🤤🧡 They offer tons of great amenities and services inside the inn (some for an extra fee), so I highly recommend just hanging out and enjoying everything on-site from check-in to check-out 🫶 〜〜〜〜〜〜〜〜〜〜 ✔️ Highlights 〜〜〜〜〜〜〜〜〜〜 ⚫︎ Soak in the black hot spring waters ♨️ Book a private bath (extra fee) to enjoy 100% free-flowing hot spring water all to yourself! ⚫︎ For dinner, feast on a boat of sashimi & shabu-shabu, and clay-pot rice with nodoguro (blackthroat seaperch)! · Menu may vary depending on your accommodation plan. ⚫︎ For breakfast, enjoy a tasting flight of three types of Koshihikari rice from Uonuma, Iwafune, and Sado 🍚 ⚫︎ Free access to the lobby's soft drink bar, colorful yukatas, a piano 🎹, and massage chairs! ⚫︎ Boost your metabolism in a bedrock bath powered by hot spring heat ♨️ Comes with rental samue (loungewear) and a 500ml bottle of water! ⚫︎ Chill by the bonfire (extra fee) after dinner 🔥 ⚫︎ Both the large public bath and private baths come fully stocked with skincare sets 🫧 ⚫︎ Unlimited drip coffee for just ¥1,100 ☕️ Choose from 13 different types of coffee beans! · — · Photos of the large public bath were taken with special permission 📷 · — 📍 Access 🚄 Joetsu Shinkansen: Tokyo to Tsubamesanjo Station (Approx. 1 hr 50 mins) 🚃 Yahiko Line: Tsubamesanjo to Yoshida Station (Approx. 15 mins) 🚃 Echigo Line: Yoshida to Iwamuro Station (Approx. 6 mins) 🚕 Approx. 20 mins by taxi from Iwamuro Station OR 🚌 Advance reservation bus: Iwamuro to Iwamuroya-mae (Approx. 10 mins) 👣 Approx. 10 mins on foot from the bus stop ♨️ Rates From ¥30,240 for 2 guests, including 1 night's stay and 2 meals (from ¥15,120 per person) 🕰️ Hours Check-in: 14:00–18:00 Check-out: By 11:00 · —

📝 My Thoughts To get straight to the point, this place felt less like a "roadside station" and more like a "theme park where you can experience all of Niigata." When you visit Niigata Furusato Village, you'll find: 👉 Souvenirs 👉 Local eats 👉 Local sake 👉 Niigata specialties Everything is packed into one spot, making it super fun. Honestly, 👉 I thought, "You could probably experience the best of Niigata just by coming here." What really stood out to me were: 👉 Rice-based treats 👉 The sake corner 👉 Famous local sweets like Sasa Dango There are so many authentic Niigata items. 👉 "I just couldn't stop buying souvenirs...!" That's exactly how I felt. 🌴 Recommended Spots ・Niigata Furusato Village ・Bazaar Hall ・Niigata Gourmet Area ・Local Sake Corner ・Souvenir Shops 🗺️ How to Make the Most of Your Visit ・Take a lap around the facility first ・Try whatever food catches your eye ・Shop for souvenirs at the end 👉 I highly recommend leaving yourself plenty of time. 📷 Photo Ops ・Niigata local food ・Indoor displays ・Seasonal events ・Building exterior 👉 Food shots look incredibly aesthetic here. 🍙 Must-Try Foods ・Niigata rice onigiri (rice balls) ・Hegi Soba (buckwheat noodles) ・Sasa Dango (mugwort mochi) ・Japanese sake ・Seafood 👉 It's packed with all of Niigata's delicious flavors. 🎫 Tickets ・Free admission 🚗 Getting There ・About a 20-minute drive from Niigata Station ・Accessible by bus 🕝 Business Hours ・Around 9:30 AM – 5:30 PM (varies by store) 🏷️ Good to Know ・Great for rainy days ・Perfect spot for souvenir hunting ・Free samples are sometimes available 👉 Honestly, rather than a simple "roadside station," 👉 It was truly a "Niigata food theme park." 🌟 Summary 👉 "This is the ultimate spot in Niigata to knock out souvenirs and amazing food all at once." I highly recommend hitting it up at the very end of your trip! 🔥 Final Word 👉 "A completely honest review."

📝 My Thoughts To cut to the chase, this felt less like "a place to just pray" and more like "a sanctuary to calm your mind." The moment you step into Hakusan Shrine, you'll find: 👉 Grounds lush with greenery 👉 A serene ambiance 👉 A laid-back vibe Despite being right in the city, it’s incredibly quiet. Honestly, 👉 I could just feel that "the air here hits different..." Even just strolling down the approach is so refreshing, 👉 It makes you want to take a deep, cleansing breath. As for the main hall, it boasts: 👉 An understated beauty 👉 A deep sense of history It’s not overly flashy, but it commands a powerful presence. 👉 "This is definitely a shrine deeply loved by the locals," That's the impression I got. 🌴 Recommended Spots ・Hakusan Shrine ・The Main Hall ・The Approach (Sando) ・The nature within the grounds ・The Hakusan Park area 🗺️ Travel Tips ・Take a leisurely stroll down the approach ・Pay your respects at the main hall ・Take a walk around Hakusan Park too 👉 I highly recommend taking your time to just chill here. 📷 Photo Spots ・The Torii gate ・The lush greenery along the approach ・The Main Hall ・The seasonal scenery 👉 You can capture some gorgeous shots of the natural surroundings. 🍡 Nearby Recommendations ・Niigata local foods ・Cafes ・Strolling through Hakusan Park 👉 Exploring the neighborhood after your visit is also a lot of fun. 🎫 Tickets ・Free admission 🚃 Transportation ・Accessible by bus from JR Niigata Station ・Get off around the "Hakusan Koen-mae" stop 🕝 Opening Hours ・The shrine grounds are open 24/7 ・The shrine office has specific operating hours 🏷️ Other Key Points ・A local favorite ・Stunning seasonal views ・A wonderfully tranquil vibe 👉 Honestly, rather than just a "tourist attraction," 👉 It felt like a "place to reset your soul." 🌟 Summary 👉 "This is exactly where I'd go in Niigata when I just want to slow down." I highly recommend it to anyone looking to recharge. 🔥 Final Thought 👉 "Just an honest review."

[Niigata & Echigo] Limited Time April-May | Cherry Blossoms × Snow-Capped Mountains × Hot Springs Stunning Secret Itinerary Don't want to squeeze through crowds in Tokyo and Kyoto this spring? Hurry up and head to Niigata's Echigo region! ✨ The limited-time April-May spectacular view of cherry blossoms, snow-capped mountains, and canola flowers all in one frame + century-old hot spring towns. There are so few tourists that you can practically "book out" the place for your photos! 😎 🌸 Why choose this place? (April 15 - May 5 Golden Blooming Period) · Late-blooming cherry blossoms: Blooming 2 weeks later than Tokyo, peaking around April 15. Perfect for avoiding the holiday crowds! · Dreamy framing: Pink cherry blossoms, snow-capped mountains, golden canola flowers, and river views. A truly rare and magnificent combination. · Super quiet: Only 1/20th of the tourist crowd in Kyoto. Your breathtaking empty background Instagram shots could easily be featured in a magazine. 📷 · Vintage hot spring streets: Century-old inns, authentic hot springs, and Echigo-exclusive cuisine. Extremely chill. · Super convenient transportation: Only 1.5 hours from Tokyo via Shinkansen. You can easily explore by rental car or train. 📅 Slow-Paced 4 Days 3 Nights Breathtaking Itinerary Day 1 | Uono River Sakura Embankment -> Echigo Sanzan (Three Mountains of Echigo) · Uono River Sakura Embankment (Uonuma City, Niigata): A 2km-long cherry blossom avenue facing the snow-capped mountains. The pink sakura, white snow, and blue sky are incredibly beautiful! ~ · Riverside cycling: Ride through a shower of cherry blossom petals along the riverbank. Take photos as you ride; every shot looks like a cinematic masterpiece. · Must-see: At dusk, enjoy a panoramic, romantic pinkish-orange sunset over the snowy peaks. Day 2 | Takada Castle Site Park -> Night Sakura Spot · Takada Castle Site Park (Honjocho, Joetsu City, Niigata): 4,000 cherry trees surround the ancient castle! The three-story turret + moat reflections make every step a perfect photo op. · A 300-meter cherry blossom tunnel and a dreamy petal-filled pathway. Illuminated at night, it is one of Japan's top three night sakura spots. Incredibly serene! ~ Day 3 | Yuzawa Chuo Park -> Poetic Hot Spring Town · Yuzawa Chuo Park (Yuzawa Town, Minamiuonuma District, Niigata): · Weeping cherry blossom waterfall: 30 gorgeous red weeping cherry trees. The reflection on the lake surface is full of an ethereal vibe. · 400 cherry trees with a lake view. Don't forget to take photos in a kimono! · Must-experience: Century-old Yuzawa Onsen. Enjoy both cherry blossoms and snow views simultaneously in an open-air bath! ✌️ Day 4 | Uwasekigata Park -> Dreamy Two-Tone Flower Field · Uwasekigata Park (Nishikan Ward, Niigata City, Niigata): · 450 cherry trees + 1.6 million canola flowers intertwining in pink and yellow. Super healing. · Lakeside picnics + a long wooden boardwalk. A top-notch relaxing experience for dates, friends, and besties. · Souvenir shopping before heading back: Grab Echigo-exclusive rice crackers, sake, and sakura pudding as souvenirs! 🛍️ 🍴 Must-Eat Echigo Specialties · Echigo beef hotpot: A5 Wagyu is a must-eat in Niigata. The spring-limited pairing with wild vegetables is incredibly fragrant. · Niigata salted smoked salmon rice bowl: Sweet, fresh, and bursting with salmon roe. Absolutely delicious! · Handmade soba noodles: One of the three great Echigo soba specialties. · Sake desserts & Sakura Daifuku: You'll miss them even after returning home. · Must-try Echigo rice: Japan's No. 1 rice, perfectly paired with miso soup. ✅ April-May Tips · Best viewing period: April 15 - May 5. Yoshino, weeping, and Oyama cherry blossoms all blooming together. · Outfit: Light jacket + long sleeves. 10°C in the mornings and evenings, 22°C during the day. Perfect for walking and not stuffy at all. · Transportation: Max 1.5 hours via Tokyo Shinkansen. Extremely convenient to rent a car or take local buses. · Photo Tips: Before 8:00 AM or after 4:00 PM. Soft lighting + the framing of snow mountains and cherry blossoms is a must-try. · Recommended Accommodation: Takada onsen ryokans / Yuzawa vintage Japanese-style inns. Great value during the April shoulder season. This Niigata Echigo spring trip lets you view cherry blossoms while soaking in hot springs + eating local exclusive delicacies. A triple win in fun, comfort, and breathtaking beauty. Truly a 5-star recommendation!

I stayed at Hotel Sunroute Niigata near the station, so I checked out the local eateries within walking distance. There is honestly just an unbelievable amount of delicious food gathered here... My top recommendation is Sushi Benkei! Their Nodoguro (blackthroat seaperch) was absolutely out of this world. The photo locations are as follows. Everything was so incredibly tasty, I was blown away. Ittoya Ginger Soy Sauce Ramen Bakauke Soft Serve Ice Cream Toki Messe Sushi Benkei Pia Bandai Bus Center Curry Imayo Tsukasa Sake Brewery Tasting Bakudan Onigiri-ya Yasuda Yogurt Niigata Station Ponshukan Suzakaya Soba Niigata Station NewDays

1️⃣ Former Saito Family Summer Villa (Niigata City) 576 Nishiohatacho, Chuo Ward, Niigata City, Niigata 951-8104 History: Originally built in 1920 as a summer villa for a wealthy merchant, it now serves as a museum. The highlight is the stunning garden that transforms with each of the four seasons 🍀 Hours: 9:30 AM – 6:00 PM (Closed on Mondays) Admission: ¥300 (Discount available if you use the loop bus) 2️⃣ Bandai Bridge 2-4 Bandai, Chuo Ward, Niigata City, Niigata 950-0088 · A 6-arch concrete bridge spanning the Shinano River, Japan's longest river. Designated as an Important Cultural Property. · A highly recommended must-see landmark when visiting Niigata 🌉 Access: 13 mins by bus from Niigata Station (¥120) 3️⃣ Sunset Lounge & Bar Silver Hotel 4F, 1-3-30 Bandai, Chuo Ward, Niigata City, Niigata 950-0088 · A lounge located on the lobby floor of a historic hotel. · Enjoy coffee or tea in an elegant, relaxing space with an antique vibe and a high vaulted ceiling 🫖 Price: ¥1,000 – ¥2,000 (per person) 🏨 Where I Stayed 📍 Hotel Global View Niigata (1-min walk from the station) 1-2-4 Benten, Chuo Ward, Niigata City, Niigata 950-0901

#japantrip Hakusan Park in Niigata provides a calm and refreshing environment that contrasts gently with the surrounding urban area. The park is thoughtfully designed with open green spaces, shaded walkways, and traditional landscaping elements that create a harmonious atmosphere. Visitors can enjoy a slow stroll along the paths, relax by small ponds, or simply sit and take in the quiet surroundings. Its peaceful character makes it an ideal place to unwind, especially after exploring busier parts of the city.

Have you ever visited Niigata Airport, which is super family-friendly? ✈️🌷 At the airport, you can find a real tarai-bune (traditional tub boat) from Sado Island, a famous tourist attraction. You can even step inside it! It's a great photo spot, so don't forget to take a picture 📷. There’s a spacious kids' area, and the "Komeru-kun PR Room" features exhibits about the airport and model planes ✈️. You can also experience sitting in real airplane seats and check out an actual airplane tire 🛞. There’s a game corner where you can try flight simulation ✈️. Relaxing in the lounge is also a great option 🥤. Plus, there’s an observation deck, making this small airport a delightful place where you can easily spend an enjoyable hour without getting bored 💓.

This coffee shop is located in the corner of Nuttari Terrace Shopping Street. It has a welcoming atmosphere, even for solo diners. (Apparently, the name is pronounced "Nuttari"! 🤗) I had a child with me, but they kindly welcomed me in. 🥹✨ It seems they carry different items than their other branch, and I'd love to visit that one again. ♡ (Apparently, they roast coffee there too...!) They also had Prologue Coffee beans from Denmark! A must-see for coffee lovers. ☕️ The pudding was quite chewy and firm. It was delicious!! Thank you for the sweets, coffee, and a wonderful time! Business Information (from the official Instagram) Weekday Hours: 10:00 AM - 5:00 PM Weekends and Holidays: 8:00 AM - 5:00 PM Closed: Tuesdays and Wednesdays (and other irregular holidays) Address: 3-5-16 Nuttarihigashi, Chuo-ku, Niigata City Parking: None Reservations for seats and items are not accepted.

Niigata is famous for its high-quality rice, including the renowned Koshihikari. But did you know that this gourmet paradise also offers top-notch ramen and bread, in addition to rice balls and sushi? This time, we’ll introduce the flavors of Niigata, a city full of culinary delights. Many spots are conveniently located near the station, making them easy to visit during your trip! 【Niigata Kashimaya Onigiri-dokoro Hachiban】 🍙 On the first floor, you’ll find a wide selection of seafood specialties from Niigata and beyond, perfect for souvenirs. On the second floor, you can enjoy rice balls generously filled with luxurious ingredients. 📍 Address: 2F, Niigata Kashimaya, 1367 Higashibori-maedori 8-bancho, Chuo-ku, Niigata City, Niigata Prefecture, 951-8066 🚶 About a 30-minute walk from "Niigata Station" 🚌 About a 5-minute walk from the "Furumachi" or "Honcho" bus stops 🕘 Hours: 10:00-16:30 (Closed on Sundays) 【MUSUBITEI Niigata Store】 🍙 Open from 8 AM to 11 PM, this spot is perfect for breakfast, lunch, or dinner. Their rice balls, made with Niigata Koshihikari rice, are packed with richly flavored fillings. 📍 Address: 1F, INPEX Niigata Building, 1-3-1 Higashiodori, Chuo-ku, Niigata City, Niigata Prefecture, 950-0087 🚶 About a 3-minute walk from "Niigata Station" 🕘 Hours: 8:00-23:00 (Closed on Sundays) 【Kaiten Sushi Sado Benkei】 🍣 Known for its fresh ingredients directly sourced from Sado Island! You can enjoy rare seasonal local fish at reasonable prices, with a quality that defies the typical image of conveyor belt sushi. Pairing with local sake is also highly recommended. 📍 Address: 2F, Bandai Food Hall, Silver Hotel Building, 1-3-30 Bandai, Chuo-ku, Niigata City, Niigata Prefecture, 950-0088 🚶 About a 10-minute walk from "Niigata Station" 🕘 Hours: 10:30-21:00 【Ramen Banjinya Tsubame Store】 🍜 This shop serves "Tsubame-Sanjo Style Ramen," one of Niigata's five major ramen styles. The soy sauce-based broth with rich back fat and thick noodles creates an addictive bowl of ramen. 📍 Address: 2663 Omagari, Tsubame City, Niigata Prefecture, 959-1263 🕘 Hours: 11:00-21:30 🌟 There are six locations in Niigata Prefecture (Shichikuyama, Nakayama, Daigakumae, Nagaoka Kawasakicho, Meike Kamiyama, and Tsubame stores). 【Panya Oruta】 🥖 A quaint bakery tucked away on a street corner, offering a variety of breads made with natural yeast. From hearty loaves to flaky danishes, every item is a treat! 📍 Address: 697-1 Yoriicho, Chuo-ku, Niigata City, Niigata Prefecture, 951-8113 🕘 Hours: Mon-Fri 8:30-18:30 / Sat 7:30-18:30 (Closed on Sundays) 【Zuno Pan】 🍞 A classic local Niigata bread! This slightly sweet koppepan (soft bread roll) has a nostalgic flavor. Be sure to grab one if you spot it at a supermarket. Gourmet Travel

This building in Niigata stands out with its impressive height of 125 meters above ground. The panoramic view from the floor-to-ceiling windows offers a stunning overlook of the city, and on clear days, you can even see Sado Island and Awashima Island. The experience goes beyond what you'd expect from a free attraction, providing a sense of great satisfaction. On the same 31st floor, there is a restaurant and a souvenir shop. In addition to the famous Bakauke snacks, the shop offers a wide variety of Niigata's local specialties. One must-try treat here is the "Bakauke Soft" (¥600), a soft-serve ice cream topped with a Bakauke snack. This indulgent dessert lets you enjoy alternating sweet and salty flavors. While you can walk to the location from the station, renting a bicycle is highly recommended as it gets you there in no time. 📍 Address: 31st Floor, Bandai Island Building, Toki Messe, 5-1 Bandaijima, Chuo-ku, Niigata City, Niigata Prefecture, 950-0078 🚶 About 25 minutes on foot or 10 minutes by bicycle from "Niigata Station" 🕘 Hours: 8:00 AM - 10:00 PM 🎫 Admission: Free

When passing through Niigata Airport, make sure to visit the multifunctional observation lounge on the third floor called "Mai Mai Terrace." This free space, designed with an unmanned concept and tranquil window views, offers a therapeutic experience where you can gaze at the airplane taxiways and the distant Sea of Japan. The lounge is equipped with microwaves, self-service utensils, and sanitizing supplies, making it convenient for bringing your own meals. The highlight here is the ANA in-flight meal vending machine, offering authentic economy class meals such as beef hamburger steak, tandoori chicken curry, seafood paella, and tomato cheese meat sauce pasta, all priced at 1,100 yen per serving and ready to heat. In addition to the vending machine, you can also bring bento boxes or drinks from other third-floor restaurants to enjoy while quietly watching planes take off and land or admiring the ocean view. It's the perfect way to spend some relaxing airport time. 📍Location: Niigata Airport 3F 🕰️Hours: 07:10–20:00 (Open year-round) 📞Contact: 025-275-2621

It's not crowded 😍 Hidden gem travel spot! I've compiled a list of recommended spots in Niigata 🥰 🛫 TOKIAIR 📍 Address: 5-10 Bandaijima, Chuo-ku, Niigata City (inside Niigata Airport)  ✨ Impressions: Regional airline debut! Went from Nagoya Centrair 😊 Lucky to get limited stickers and cookies ✌️ 🏨 ANA Crowne Plaza Hotel Niigata 📍 Address: 5-11-20 Bandai, Chuo-ku, Niigata City 950-0088  🚶♀️ Access: 10 minutes walk from Niigata Station Bandai Exit / 5-20 minutes by car or bus  ✨ Impressions: The room was modern and spacious! The breakfast buffet with local ingredients unique to Niigata Prefecture got me excited! 🍸 Sky Bar Lion D'or 📍 Address: 16F ANA Crowne Plaza Niigata, 5-11-20 Bandai, Chuo-ku, Niigata City   🚶♀️ Access: Approximately 7-10 minutes on foot from Niigata Station  ✨ Impressions: The lounge at ANA Crowne Plaza Niigata! You can enjoy adult time with a cocktail in hand while surrounded by blue light 🍹 The bubbly cocktail is so cute it's a shame to drink it (lol) 🍸 🌊 Pier Bandai 📍 Address: 2 Bandaijima, Chuo-ku, Niigata City, 950-0078  🚶♀️ Access: Bus or 15 minutes on foot from Niigata Station  ✨ Impressions: A must-visit spot when you come to Niigata! A huge market where seafood, vegetables, and sweets are gathered, a paradise for eating! It's fun to stroll while looking at the sea 🎉 ☕ BARREL COFFEE BAUM 📍 Address: 2-5 Bandaijima, Chuo-ku, Niigata City (inside Pier Bandai)  ✨ Impressions: Relax with freshly baked Baumkuchen and aromatic coffee. Feel the ocean breeze and feel soothed 😌 🛍️ Pikari Farm Market Otomi-san 📍 Address: 2-3 Bandaijima, Chuo-ku, Niigata City  🚶♀️ Access: Right next to Pier Bandai ✨ Impressions: A market lined with locally grown vegetables and fruits. Lots of rare agricultural products too! I took a bite of a huge strawberry🍓😋 🍣 Conveyor belt sushi restaurant Benkei Pier Bandai 📍 Address: 2-4 Bandaijima, Chuo-ku, Niigata City, 950-0078 (inside Pier Bandai)   🚶♀️ Access: 15 minutes walk from Niigata Station or 5 minutes by bus/car  ✨ Impressions: A wide selection of local fish delivered directly from Sado! We waited in line for about 30 minutes, but it was so delicious that we forgot about it! It's easy to enter at the counter or by yourself 🫶 🐟 Bandaijima Fresh Fish Center 📍 Address: 2-2 Bandaijima, Chuo-ku, Niigata City, 950-0078 (inside Pier Bandai)   🚶♀️ Access: 15 minutes walk from Niigata Station or take the bus to "Miyanoura Junior High School"  ✨ Impressions: Enjoy grilling your favorite fish while looking around the fish market! They also make sashimi on the spot! An experience-based spot with outstanding freshness 🐚 🍶 Minemura Brewery 📍 Address: Bandaijima area (details not disclosed) ✨ Impressions: A miso and soy sauce workshop where the craftsmanship shines! I tried the miso soft serve! It's quite addictive 😘 🍰 Kurasashiki Sweets 📍 Address: Around Pier Bandai (no detailed data) ✨ Comments: The sweets made with Japanese ingredients are not too sweet and delicious! You can eat them as takeout or in the restaurant! 🐟 Ebisu Tai 📍 Address: 1-3-3 Benten, Chuo-ku, Niigata City, Niigata Prefecture ✨ Comments: Right next to Niigata Station! A famous restaurant for seafood Japanese set meals. The shrimp, sea bream, and seasonal sashimi are plump! The local food is soothing ~ 🍸 UnBOURBON 📍 Address: 2F EAST SIDE, CoCoLo Niigata, 1-1-1 Hanazono, Chuo-ku, Niigata City, Niigata Prefecture ✨ Comments: A Bourbon specialty store! There were some limited items that you can only find here 🤭 🎁 HAPPYSHOP 📍 Address: 1-1-1 Hanazono, Chuo-ku, Niigata City, Niigata Prefecture ✨ Impressions: A Happy Turn specialty store! I bought too much for myself and my friends ✨✨ 🍘 Baka-uke STATION Niigata Senbei Kingdom 📍 Address: 1-1-1 Hanazono, Chuo-ku, Niigata City, Niigata Prefecture ✨ Impressions: Baka-uke croquettes are so delicious❗️I discovered a hidden Niigata specialty💓💓💓 ⸻ 💬 Reasons for recommendation Seafood, local gourmet food, culture, handmade experiences... there's plenty! Whether you're traveling alone or with friends, you'll be very satisfied with your trip to Niigata ✨ The whole city is tightly packed, so it's easy to sightsee, and when I went, it wasn't particularly crowded, so I was happy about that ✌️ #Niigata #NiigataTrip

Witnessing sakura in Japan—like standing in a living painting 🌸✨ A fleeting moment of beauty that stays in your heart forever. #SakuraSeason #CherryBlossoms #HanamiVibes #SpringInJapan #SakuraDream #JapanInBloom #MagicalMoments #NatureBeauty #TravelJapan #SakuraLove #FlowerSeason #WanderJapan #PeacefulPlaces #BloomingJapan #SpringWonders

#cherryblossom25 Truly a wonderful mansion with a beautiful garden view, historical Japanese house, the spacious serene pond, waterfalls, rock trails, and statuary. You must take off your shoes and stow them at the entrance to the villa while you tour inside. You are able to walk and look at your own pace. Several areas are roped off, but you are able to look into the rooms. The signage is in Japanese, but there is a brochure which is in English. I love this place for its delicate design , and also the traditions and values it stands for.

Niigata Prefecture in Japan is another destination where the natural beauty of each season is equally stunning. It also boasts traditional culture, art, various attractions, and delicious food. In spring, Niigata is adorned with vibrant cherry blossoms. During summer, people often go for picnics and camping. Autumn brings the beauty of red and orange leaves, transforming mountains, gardens, temples, and shrines into breathtaking landscapes. When winter arrives, Niigata becomes one of the snowiest prefectures in Japan, making it a place worth visiting again and again.

🌾 Echigo-Yuzawa Onsen (Yuzawa Town) Located in the southern part of Niigata Prefecture, Echigo-Yuzawa Onsen is renowned as a ski resort. In winter, visitors can enjoy skiing and snowboarding, while from spring to autumn, the area offers hot springs and nature walks. The area around the station is also well-equipped with foot baths and shops selling local specialties. 🏯 Niigata City History Museum Minatopia (Niigata City) This museum allows visitors to learn about the history of Niigata City's port town and features exhibits housed in buildings from the Meiji era. The surrounding area is dotted with historical structures such as the Former Niigata Customs House and the Former Fourth Bank Sumiyoshi Branch, making it ideal for a leisurely stroll. 🌸 Takada Park (Joetsu City) Takada Park boasts approximately 4,000 cherry trees and is famous for its nighttime cherry blossom views. In spring, the "Takada Castle Million People Cherry Blossom Festival" is held, attracting numerous tourists. 🏞️ Sasagawa Nagare (Murakami City) This scenic coastal area along the Sea of Japan features stunning rock formations and caves. Visitors can also enjoy the view from the sea by taking a sightseeing boat tour. 🍶 Niigata Sake Brewery Tours Niigata is well-known as a hub for Japanese sake production, with numerous breweries scattered throughout the region. Many breweries offer tours and tastings, providing an unforgettable experience for sake enthusiasts.

A restaurant in the Niigata Fisheries Cooperative Association Direct Sales Center adjacent to Pier Bandai 🐟 When you come to Niigata, you have to try the local fish! It's fresh, delicious, and great value for money! The popular items sell out quickly And right in front of you is a view of Toki Messe! Lunch was late, so I was glad I could eat even though the time was off. ~~~~~~~~~~~~~~~~~~🐟~~~~~~~~~~~~~~~ Restaurant Jigyo Kobo 📍2-1 Bandaijima, Chuo-ku, Niigata City, Niigata Prefecture ⏰9:30-15:00 Closed on Tuesdays 💰1,000-2,000 yen 🚗5 minutes by car from Niigata Station 🚶19 minutes on foot from Niigata Station 🚲I went there by rental bicycle, 6 minutes by bike ~~~~~~~~~~~~~~~~~🐟~~~~~~~~~~~~~~~ This information is current, so please check it out before you go! Date of shooting: 2024/10 ~~~~~~~~~~~~~~~~~~~🐟~~~~~~~~~~~~~~~ Right now! This moment! Enjoy it to the fullest Maya trip ✔︎A place I'm glad I went and experienced for myself ✔︎I hope this will be helpful for your outings♫ ~~~~~~~~~~~~~~~~~~~🐟~~~~~~~~~~~~~~~~~~~~~ #Domestic travel record #Niigata trip #Local fish workshop #Lunch #Niigata gourmet #Niigata sightseeing

#Spring0yenTrip In Niigata, we first stopped off at the Baka-uke Observatory. From the observation deck, we could see the whole of Niigata city and the sea, and the view was especially beautiful at dusk. And it was free! The contrast between the sparkling lights of the cityscape and the vast sea was so striking that I couldn't help but stare at it for a long time. After that, we went to Minato Marche Pia and enjoyed fresh seafood and local specialties. There were many food booths, and everything was fresh and delicious, and we could feel the warmth of the local people. We were able to fully enjoy the sea and food of Niigata, and it was a fulfilling day.

Hey everyone👋, today I'm sharing a hidden gem in Japan—Niigata. You can experience its beautiful scenery and delicious food in just two days and one night. Save this post now! Itinerary Day 1: Niigata Station → Hakusan Park → Hakusan Shrine → Northern Culture Museum, Niigata Branch → Furumachi Shopping Street → JR-EAST HOTEL METS NIIGATA Morning: Arrive at Niigata Station and take a stroll through Hakusan Park, breathe in the fresh air, and enjoy the beautiful scenery of the four seasons🌳 Lunch: Enjoy buckwheat noodles and "Sasazushi" at a Japanese restaurant in the city center for a truly satisfying and authentic culinary experience🍜 Afternoon: Visit Hakusan Shrine, immerse yourself in the ancient atmosphere, and pray for peace; then head to the Northern Culture Museum, Niigata Branch, to learn about the history of Niigata's cultural development📚 Evening: Explore the unique shops in Furumachi Shopping Street and buy souvenirs; check in to JR-EAST HOTEL METS NIIGATA, a modern, comfortable, and safe hotel🛏️ Day 2: Niigata Port Observation Deck → Sado Island (optional) → Niigata City Aquarium → Bandai Bridge → Shinano River → Niigata Station Morning: Visit the Niigata Port Observation Deck for a panoramic view of the harbor and the vastness of the sea🌊 If time permits, take a ferry to Sado Island and enjoy the seascape Lunch: Have a seafood bowl at the seafood market near the port. It's incredibly fresh!🦀 Afternoon: Visit the Niigata City Aquarium and get up close and personal with marine life; in the evening, stroll along Bandai Bridge and the Shinano River, admire the stunning river views, and take amazing photos📸 Evening: Buy local specialties such as Koshihikari rice and sake as souvenirs near Niigata Station before heading back Food Recommendations 🥢Ryu Sushi: Highly recommended by Chua Lam, the sushi here offers a perfect combination of color, aroma, and taste. The ingredients are fresh, and the price is amazing, with 12 pieces for only JPY 4,500! 🥢Miyano-ya: Enjoy chewy buckwheat noodles made with locally sourced ingredients from Minamiuonuma, offering an excellent dining experience 🥢Seafood Market: A wide variety of crabs, oysters, and seafood bowls are available. Buy and eat fresh seafood on the spot Accommodation Guide 🏨JR-EAST HOTEL METS NIIGATA: Excellent location, convenient transportation, comprehensive facilities, and attentive service 🏨Hotel Nikko Niigata: With a Nordic style reminiscent of a luxury cruise ship, this hotel offers stunning views of the Shinano River and Bandaijima Island, along with exquisite dining options 🏨Iwamura Onsen Ryokan Fujiya: A historic hot spring resort with clear, mineral-rich water, offering a delightful experience of Japanese-style accommodation and hot spring baths So, what are you waiting for? Plan your trip to Niigata and embark on an unforgettable journey💖

About Hotel Okura Niigata: Basic Information · Opening date: 1978. · Location: Located at 6-53 Kawabatacho, Chuo-ku, Niigata-shi, Niigata, just 1 km from Niigata Station by car. · Group affiliation: Part of the Okura Hotels & Resorts group, known for its long history and excellent service. Hotel Facilities · Rooms: Offers 265 comfortable guest rooms and suites equipped with amenities such as free Wi-Fi and 24-hour security. · Dining: Features six restaurants serving a variety of cuisines, including Chinese, for breakfast, lunch, and dinner. · Recreation: Provides massage services, a barber shop, hair salon, and beauty salon for relaxation after a busy day. · Meetings and banquets: Offers nine banquet halls suitable for events ranging from parties to conferences, accommodating 20 to 2,000 people. Nearby Attractions · Bandai Bridge: An important cultural asset located just 194 meters from the hotel. · Toki Messe: Located 1.1 km from the hotel. · Niigata City Manga House: A great place for anime lovers, situated 439 meters from the hotel. Getting There · By car: 20 minutes from the Niigata Nishi Interchange on the Hokuriku (Kan-Etsu) Expressway, and 20 minutes from the Niigata Chuo Interchange on the Ban-Etsu Expressway. · By train: Approximately 2 hours from Tokyo Station to Niigata Station on the Joetsu Shinkansen, and a 5-minute car ride from Niigata Station to the hotel.

🏘️Hotel Introduction: ART HOTEL Niigata Station is a 3-star budget hotel under Mystays Hotel Management. Directly connected to the south exit of JR Niigata Station, it's about a 15-minute drive from Niigata Kameda Interchange and about 5 minutes from Bentendai Interchange, making it convenient for both business and leisure trips. The hotel has 304 guest rooms, with various room types available, including single, double, and standard rooms. Each room is equipped with free Wi-Fi, air purifiers, humidifiers, phone chargers, alarm clocks, and other amenities. The beds are fitted with memory foam pillows for a comfortable sleep. The modular bathrooms provide a full set of toiletries, including shampoo, conditioner, shower gel, hand soap, hair dryers, and towels. Some rooms also offer makeup remover, facial cleanser, toner, and lotion. 🚗Transportation Guide: · Airplane: About 8.6 km from Niigata Airport. Take the airport limousine bus to JR Niigata Station (about 30 minutes, approx. JPY 1,000). The hotel is a 1-minute walk from the bus stop. A taxi ride takes about 23 minutes and costs around JPY 3,000–4,000. · Train: The hotel is connected to JR Niigata Station. From Tokyo, take the Joetsu Shinkansen (about 1.5–2 hrs) to Niigata Station. The hotel is directly accessible from the station. · Car: If driving, there are several parking lots near the hotel. From the Niigata Kameda Interchange (IC) on the Kan-Etsu Expressway, it's about a 10-minute drive. Parking is approx. JPY 700 (approx. CNY 34) per stay. 🏕️Nearby Attractions: · Shinano River Ferry Terminal: A 10-minute drive from the hotel. Take a quaint ferry to enjoy the beautiful scenery along the Shinano River and experience the unique charm of a Japanese water town. The cherry blossoms along the river are especially stunning in spring. · Shiroyama Shrine: Also a 10-minute drive away. This historic shrine features ancient and elegant architecture. Experience traditional Japanese shrine culture and enjoy overlooking Niigata City. · Toki Messe Convention Center: A 10-minute drive from the hotel. Besides hosting large-scale conferences and exhibitions, its unique architecture and beautiful surrounding landscape make it ideal for leisurely strolls. · Niigata Manga Animation Museum: About 1.1 km from the hotel. A paradise for anime lovers, the museum houses a vast collection of works by manga artists and animators, offering insights into the development of Japanese anime culture. 💰️Average Cost Per Person: · Accommodation: Prices vary depending on room type and season, ranging from approx. CNY 300–800 per night. · Dining: The hotel's breakfast buffet is JPY 1,800 per person. A simple meal at nearby restaurants costs around JPY 1,000–2,000. Local specialties like sushi and ramen are available. Higher-end restaurants serving kaiseki meals can cost upwards of JPY 3,000 per person. · Transportation: The airport limousine bus costs around JPY 1,000. Public transport or taxis within the city cost approx. JPY 500–1,000 per day. · Attractions: Most attractions, such as the Shinano River Ferry and Shiroyama Shrine, are free. Fees for exhibitions at Toki Messe vary, typically ranging from JPY 500–2,000. Excluding shopping, a 2–3 day stay in Niigata costs around JPY 50,000–80,000 (approx. CNY 2,500–4,000). 💗Other Tips: · Some rooms may be undergoing renovations. If you are sensitive to noise, inquire with the front desk when booking and request a room in a non-renovation area. · The hotel offers luggage storage. If you arrive before check-in time or want to explore after checking out, you can store your luggage at the hotel. · Niigata experiences heavy snowfall in winter. If traveling during winter, bring warm clothes and non-slip shoes for convenient snow viewing.

🎈Are you still worried about where to go for your holiday? Let me introduce you to a hidden gem in Japan - Niigata. It's a great place to avoid the crowds and take amazing photos. 💯 📍Attractions Echigo-Tsumari Art Triennale: Held every three years, this event perfectly combines art and nature. Here, you can see a variety of creative art pieces that blend seamlessly with the fields, mountains, and villages. It's a great place for taking photos. 📸 Sado Island: Known as the pearl of Niigata, this island is like a paradise. Take a ferry to the island and explore the gold mine ruins, which tell the story of its past prosperity. You might even encounter adorable deer that will melt your heart. 🥰 Furumachi Street: This old street is full of Edo-style charm, with wooden buildings and traditional signs. Walking on the cobblestone road feels like traveling back in time. Explore the unique shops and try the local snacks for a delightful experience. 🍡 🍱Food Recommendations Niigata Ramen: With a rich pork bone broth and chewy noodles, this dish is a must-try when visiting Niigata. Koshihikari Rice Dishes: Niigata is famous for its Koshihikari rice, which is used to make sushi and rice balls. The rice is fragrant, sweet, and soft, with an excellent taste. 🏠Accommodation Suggestions You can choose to stay in Niigata City, which offers convenient transportation and a variety of food options. If you want to be closer to nature, consider staying at a guesthouse on Sado Island, where you can enjoy stunning sea views. Add Niigata to your travel list now! 💖

Echigo Yuzawa in Yasunari Kawabata's novel I came here following the recommendations of various bloggers I experienced the shock the town gives to all visitors The snowy world in the novel From Tokyo, it takes about 70 minutes by Shinkansen to reach this quiet town. It is a must-visit place for many ski enthusiasts from all over the world. "Passing through the long tunnel of the county boundary, there is the snow country. For me, who can't ski, it is more suitable to stroll in the small town and experience the feeling of emptiness. The whole Yuzawa is very quiet, and the Japanese snow season has not officially started yet. There are no people or tourists in the town, and there are very few cars. The world here is only the heavy snow falling and everything covered by the white snow. The silence between heaven and earth always makes people feel touched. "The Milky Way seemed to pour down on his heart with a crash." The town has an advertisement for hot springs, where you can soak in very special hot springs at a very cheap price. In the hot spring, it is so comfortable to see the snow scene through the window! You can also taste sake and rice wine while soaking in the hot spring. If you don't want to soak in the hot spring, you can also find a cafe and enjoy the snow slowly. "This is a cold night scene, as if you can hear the sound of ice cracking from the depths of the frozen snow-covered crust. There is no moon. Looking up, the sky is full of stars." The scenes in the novel are completely seen in reality. At this moment, you can truly understand the greatness of the most beautiful work of the Nobel Prize for Literature. "There are no theater walls, no audience, and no dust in the city. The sound of the piano will pass through the clear winter morning sky and resound through the snow-capped mountains in the distance."

If you go to Niigata, you should definitely visit this restaurant where you can enjoy authentic sushi at an affordable price!!! All the toppings are really delicious, but the recommended ones are the three kinds of shrimp and the bomb, which is a platter of leftover sashimi🦐🐟 You can eat the sushi that comes by, but if you ask the chef inside, he will make it for you on the spot!! It's a popular restaurant, so you will have to wait, but in the area where the sushi restaurant is located, called Pier Bandai, there are other shops selling Niigata specialties, so after checking in, you can enjoy shopping while you wait🌾❣️ 📍Location: Benkei Pier Bandai, 2-4 Bandaijima, Chuo-ku, Niigata City, Niigata Prefecture #Seasonal places in Japan