2026 Oyama Travel Guide: must-see attractions, popular food, hotels, transport & travel experiences (updated in July)

This time, we will introduce the popular spot "Ichigo no Sato" in Oyama City, Tochigi Prefecture! 🍓✨ A tourist farm where you can enjoy sweet and juicy strawberries to your heart's content. In addition to strawberry picking, there are also plenty of cafes and sweets shops! It's the perfect spot to visit with family and friends😊 · —————— Recommended spot: Ichigo no Sato🍓 A popular tourist destination with a strawberry farm, restaurant, and sweets shop on a vast site! Strawberry picking is especially popular from winter to spring, and you can taste freshly picked strawberries on the spot✨ 🌟 This is the charm! ✅ All-you-can-eat strawberry picking! All-you-can-eat seasonal strawberries such as "Tochiotome" and "Skyberry" from Tochigi Prefecture for 30 minutes🍓 Enjoy plenty of sweet and juicy strawberries! ✅ Strawberry sweets at the cafe and restaurant The attached cafe "Ange Frese" has delicious parfaits and pancakes with plenty of strawberries🍰✨ There are a variety of menus that strawberry lovers will love! In particular, be careful with the "Angel Pancakes" as the cream will crumble about 15 seconds after it arrives at your seat☺️ ✅ Sweets and jams perfect for souvenirs The shop has a wide selection of jams and sweets made with strawberries🍪 They are perfect as souvenirs, and you can enjoy the deliciousness of strawberries at home♪ 🍽️ Recommended menu ✅ Strawberry picking (30 minutes all-you-can-eat) (As many fresh strawberries as you like!) ✅ Angel pancakes (The fluffy dough and sweet and sour strawberries go perfectly together✨) ✅ Strawberry mille-feuille (The crispy dough and rich cream are perfectly balanced🍰) "Strawberry Village" is where you can enjoy sweet and juicy strawberries to your heart's content. Be sure to come and enjoy some seasonal strawberries✨ · —————— We will continue to introduce great spots! #TochigiTourism #DomesticTravel #Tourism #StrawberryPicking #StrawberryVillage #SweetsLover #CafeHunting #TravelLover #DomesticSeasonalPlaces

📍Mori no Bakery 1-3-22 Higashijonan, Oyama City, Tochigi Prefecture 《Access》 26 minutes on foot from the east exit of Oyama Station 49 minutes on foot from the exit of Odabayashi Station Opening hours 9:30-15:00 Closed Tuesdays and Wednesdays ✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲ ▶️A popular bakery in Oyama City. A building that looks like it came straight out of a storybook ▶️When I entered the store, the smell of freshly baked bread was in the air. There are many types of bread lined up. There is also an eat-in corner, and the interior and tables have an antique feel that makes it stylish. There is also terrace seating. ▶️The little hut outside was a great photo spot #Tochigi #TochigiTourism #Bakery #Bakery #0YenTravelJanuary2025

[Access] JR Ryomo Line, Shonan Shinjuku Line, Shinkansen, Oyama Station [Points] ~Full of tourist spots~ This was my first time visiting Oyama, and I would recommend it. I think it's a good idea to visit it in combination with Utsunomiya or Nikko. There are many places where you can enjoy nature, such as the Omoi River and Oyama Goten Square in front of the city hall, so I think you can enjoy a stroll even if you have small children. If you get tired from walking around, why not stop by Shikisaikan to eat and buy souvenirs? When you enter the building with a nice atmosphere, there is a place to eat at the back, and a souvenir shop in front. When visiting Oyama, we recommend gathering information at the Tourist Information Center near the station before going. *Information as of September 2023.

delicious banh mi shop with beautiful scenery to check in very enthusiastic staff. there is also seating in the shop so you can eat at the shop or take away. is an ideal place to go if you are a f#foodie eating banh mi

Japan Toy Museum. The ancient Japanese toys are displayed here, so everyone can come to know about Japanese childhood toys. Famous foreign toys are also displayed here#japantravel

As soon as I got off at the west exit of Oyama Station in Oyama City, Tochigi Prefecture, I found the words "Showa Yokocho" and decided to walk there! I had heard that places like this were tough, and it seems Showa Yokocho is no exception. Suika Tamuro is fighting a lonely battle. Please come and visit! #retrotownscape

Right next to the roadside station Shikisaikan, I found a small Japanese garden called Suikinkutsu and something I found really intriguing called Hyōjō Kaiun-sui! Oyama city is known as a city of good fortune, and apparently it got its name from the historical military council called the Oyama Hyōjō, which took place there. #FreeSpot

We took a quick look at the Oyama Honba Yuki Tsumugi Craft Museum, which is located right outside the west exit of Oyama Station! Inside, there is a facility where you can try weaving, handmade products are sold, and old weaving machines are on display! #FreeSpot

Oyama Station (Oyama Station) JR Oyama Station is a JR East and JR Freight station located in Shiroyama-cho, Oyama City, Tochigi Prefecture. It serves four lines: the Tohoku Shinkansen, the Tohoku Main Line (Utsunomiya Line), the Mito Line, and the Ryomo Line. I took the Ryomo Line, but the platform was a little further back. Depending on the time of day, there's only one train per hour, so I was worried I'd miss my train. At the east exit of Oyama Station, there's a clock called Omo no Kane, which apparently plays melodies depending on the time of day. Every syllable on the clock except for 12, 3, 6, and 9 is a musical note. #Tochigi #TrainTrip #SummerShortTrip

Ekihigashi Park A park located at 2-25-23 Ekihigashidori, Oyama City, Tochigi Prefecture, a 6-minute walk from the east exit of JR Oyama Station. There is a steam locomotive C50 No. 123 under a roof, and there is a sign that says it is open on Mondays, Wednesdays, Fridays, and Sundays from 9am to 12pm. You can see it from outside even if it is not an open day. The park also has a fountain, playground equipment, and restrooms. There were not many people, so I was able to take my time looking around. #Tochigi #SL #summer trip#trip with kids

Jin Xiaoshan is such a master at creating ambiance! The entire restaurant is decorated with cacti and features a Moroccan white cave theme, making for amazing photos that will surely get tons of likes on social media. The signature tea-infused hot pot broth gets more fragrant the longer it cooks, the ingredients are fresh and plentiful, and the condiment station has even more variety than Haidilao. A special shout-out to the cilantro lemonade! As someone who loves cilantro, I was absolutely thrilled. It's so refreshing and helps cut through the spiciness—one sip and I was blown away! You can't go wrong with anything you order; it's perfect for girls' get-togethers or dates. The price is also great value for money, so even working people can shop here without breaking the bank. This place has to be number one on any hot pot list in Taiyuan!

Located in Oyama City, Tochigi Prefecture, Omoigawa Roadside Station boasts many attractions as a comprehensive exchange hub promoting the "Oyama Brand" agricultural and livestock products and specialty goods, cultivated through Oyama's rich natural environment and advanced craftsmanship. One of the roadside station's greatest features is its extensive selection of fresh vegetables and fruits, taking advantage of Oyama City's regional characteristics. In particular, the station offers a wide selection of Tochigi Prefecture's prized strawberries, such as "Tochiotome" and "Tochiaika," offering high-quality strawberries at reasonable prices in season. 🍓 In addition, the popular "Ichigo no Sato Roadside Station Omoigawa Branch" offers exquisite sweets made with plenty of fresh strawberries. Perfect as souvenirs or snacks, the store offers a wide variety of strawberry sweets, including "Strawberry Tart" topped with generous portions of large strawberries, "Strawberry Gelato" combining rich milk with sweet and tart strawberries, and "Strawberry Cream Puffs" topped with plenty of fresh cream. In addition, the park offers a wide selection of rice, including "Omoigawa Koshihikari," offering a variety of flavors unique to Oyama. The park also has a food court and a variety of restaurants, making it a convenient place to enjoy a meal. The park also offers family-friendly amenities, such as playground equipment, nursing rooms, and diaper-changing areas, making it a relaxing spot enjoyed by a wide range of people. 📍Address: 25-1 Shimokufuzuka, Oyama City, Tochigi Prefecture 323-0065 🕰️Hours: 9:00 AM - 6:00 PM (9:00 AM - 7:00 PM from April to August, hours vary by store and season) #0YenTravel2025Autumn

📅 Itinerary Day1: Day2: Day3: 🏨 Accommodation 🍴 Food Recommendations 📌 Tips

📅 Itinerary We can visit many places from this city Day 1: Visit Nikko Day 2: Visit Gunma Day 3: Return to Tokyo 🏨 Recommended accommodation Sunroot Tochigi, spacious room, free parking service, very good, impressive 🍴 Recommended restaurant Im Dee Thai Restaurant, a spicy Thai restaurant, authentic Thai, very delicious, there are cats to play with 📌 Tips This city has many places to visit around the city. We can drive around or use public transportation very conveniently. Before returning to Tokyo or Narita, there is a train directly to the airport, very convenient. There are many restaurants and shopping areas. I would like to recommend this city to experience it. There is a lot of Thai food here. There are quite a few Thai people. It feels warm and fuzzy. #tochigi #tochigijapan 📍Address: Tochigi https://maps.app.goo.gl/mqaTgj3R7iKpy6DYA?g_st=com.google.maps.preview.copy

#aprilblooms #localguides #postandearn Hidden away from the bustling streets and tourist trails, Taishoji isn’t just a temple—it’s a moment of stillness, a place where the air feels heavier with meaning, and every detail seems touched by intention. On my visit, I wasn’t just sightseeing—I was feeling something deeper. My #TaishojiTrip became a gentle pause in the noise of travel. Located in Matsuyama, Ehime Prefecture, Taishoji is a Soto Zen Buddhist temple founded in the 17th century. The approach is humble—no flashy gates or swarms of visitors. Instead, you’re greeted by the rustle of trees, the scent of incense, and the quiet crunch of gravel under your feet. It’s the kind of place that asks nothing from you except presence. What struck me most was the balance—the simplicity of the wooden structures against the backdrop of lush greenery, and the way the temple grounds seemed to breathe with the rhythm of nature. I took time to sit near the garden, watching sunlight shift across moss-covered stones and hearing nothing but birdsong and the distant wind chime. Inside, the temple's tatami rooms and calligraphy-lined halls gave me a real sense of spiritual depth. There are no grand ceremonies or tourist gimmicks—just authentic Zen practice and peaceful solitude. If you're lucky, you might encounter a monk in meditation or hear a soft chant echoing through the corridors. Best Time to Visit: Late spring (April–May) for fresh blossoms and clear skies, or autumn (October–November) for fiery maple leaves and a poetic atmosphere. Location Tip: Taishoji is a short walk or bus ride from central Matsuyama. Combine it with a visit to Dogo Onsen for a perfect day of serenity and traditional beauty. Bonus Tip: Bring a small notebook or sketchpad. This is a place that invites quiet reflection—and you might find thoughts worth writing down. #Hashtags: #TaishojiTrip #ZenTempleJapan #HiddenGemsJapan #SotoZen #MatsuyamaMoments #TempleTravel #SpiritualJourney #TripApproved #JapanOffThePath #QuietEscape

On the way to Nikko, we found a very large strawberry picking farm! Not only can you eat as many strawberries as you want here (about 100 RMB for about 40 minutes), but the village design also has a fairy tale atmosphere. It is about a 1.5 hour drive from Tokyo, and is recommended as a combination visit to Nikko's tourist attractions. This farm is open all year round, and we recommend making an online reservation in advance if you want to pick strawberries. Tickets for the day are often sold out. How about enjoying strawberries here first from Tokyo, exploring, visiting Nikko Toshogu Shrine and Kegon Falls, and staying overnight in Nikko while experiencing a mountain forest hot spring? Strawberry picking facility name: Slow Life Resort Ichigo no Sato Farm #Japan Travel #Nikko #Strawberry Picking

Omoigawa Sakura Tsutsumi, a famous cherry blossom spot in Oyama City, Tochigi Prefecture "Omoigawa Sakura" is said to be a cherry blossom native to Oyama City, and is characterized by its deep pink petals that bloom about a week later than Somei Yoshino. Because it is a late-blooming cherry tree, it continues to be in full bloom even in mid-April. Normally, when you search for "Omoigawa Sakura Tsutsumi", you will get results for the cherry blossom line on the east side of Hakuoh University Daigyoji Campus, but the cherry blossom embankment in the area of ​​Mamada is more popular. Dozens of cherry trees line the banks, which also serve as a cycling road, making it a very photogenic spot. Below the banks are lush rice fields, wheat fields, and rapeseed fields, creating a lovely landscape that looks like something out of a picture book. Many locals spend their time relaxing here, picnicking and taking walks, and it's still a hidden gem. 📍Omoigawa Sakura Embankment (Cherry Blossoms Lined Along Omoigawa River in Mamada) Mamada, Oyama City, Tochigi Prefecture 24 hours No parking #Seasonal Places in Japan #Tochigi Prefecture #Famous Cherry Blossom Spots #Breathtaking Views

Visiting a Domino’s Pizza restaurant in Oyama, Japan, is a unique experience that blends familiar fast food with Japanese efficiency and local flavors. The staff is incredibly polite and precise, ensuring quick service with a smile. The menu features classic pizzas alongside exclusive Japan-only options like Teriyaki Chicken and Mayo Jaga (potato and mayo). Ordering is seamless, whether in-store, online, or via the high-tech Domino’s app. Many locations even offer a unique “Carryout Half-Price” deal. The atmosphere is clean and organized, reflecting Japan’s high standards. It’s a must-try for both pizza lovers and those curious about fast food abroad!#Dominos

📍AOYA CAMPAGNE 116-1 Hagishima, Oyama City, Tochigi Prefecture Bus stop Shimoishizuka / 6 minutes walk from Oyama City, Tochigi Prefecture Bus stop JA Hozumi Branch / 7 minutes walk from Oyama City, Tochigi Prefecture Bus stop Tonozuka Clinic / 11 minutes walk from Oyama City, Tochigi Prefecture Business hours 9:00-18:00 ✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲✲ ▶️Takoya's new style store AOYA CAMPAGNE I stopped by because I wanted to try the world's first bean paste bar. ▶️The building was designed by architect Kengo Kuma. Its stylish exterior makes it stand out. ▶️Inside the store, Japanese sweets are lined up at the front, and there is also an anko bar. The restaurant area is at the back. For takeout, you can enjoy the anko bar's anko galettes, fried monaka, smoothies, anko soft serve ice cream, and more. The anko bar has a variety of different kinds of bean paste in a wooden box. Amazing! There are 12 different kinds of bean paste alone!! Until now, when you had to choose anko, you only had three choices: grain bean paste, smooth bean paste, or white bean paste, so it's exciting to have so many options. ▶️The restaurant has a high ceiling and a warm wooden space. It's spacious and you can enjoy your meal at your own pace. The image is of a campagne with a rural landscape Unique menu items such as the recommended campagne special plate, red bean paste cheese fondue, and toast fondue Other dishes include pasta, omelet rice, etc. All the dishes are made with plenty of "shrimp veggie" vegetables grown by Ebihara-san in Shimotsuke City, Tochigi Prefecture, and were very delicious. Each dish comes with a pudding, appetizer, soup, etc. You can also choose the red bean paste topping for your pudding, and I chose chestnut bean paste. It was so delicious! Drinks such as strawberry lemonade and red bean paste smoothie also looked really delicious. There was also a drive-thru. #Tochigi #Oyama #World's first #Red bean paste bar #Kengo Kuma #Kengo Kuma design #0 yen trip January 2025

#japantrip northernmost island, is a breathtaking destination known for its pristine nature and year-round beauty. In winter, it transforms into a snowy paradise, offering world-class skiing and the enchanting Sapporo Snow Festival. Spring and summer bring vibrant flower fields in Furano and Biei, while autumn paints the landscapes with fiery hues. Hokkaido’s rugged coastlines, crystal-clear lakes, and majestic mountains, such as Mount Asahi, make it a haven for outdoor enthusiasts. The region is also renowned for its fresh seafood, dairy products, and unique dishes like soup curry. With its tranquil charm and natural wonders, Hokkaido is truly unforgettable.

📍 [Tochigi / 𝖮𝖸𝖠𝖬𝖠 ] / Beautiful autumn leaves at Tenno-in Temple 🍁 ⸝⋆⸝⋆ \ The grounds of this Soto Zen temple, located next to Shiroyama Park in Oyama City, Tochigi Prefecture, are lined with ginkgo and maple trees, creating a beautiful autumn landscape, with a beautiful contrast of red and yellow☺️ You can enjoy the autumn leaves at your leisure in a quiet place☺️ There is also an owl ornament placed on the large ginkgo tree, which is a heartwarming This is a recommended spot to feel the autumn without having to go to the mountains, so please go if you have time. ◌◍┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈⿻*.· 〰 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 〰 𖠿: Ten'o-in 〠: 〒𝟥𝟤𝟥-𝟢𝟢𝟤𝟨 Hongo-cho, Oyama City, Tochigi Prefecture 𝟣-𝟫-𝟦𝟣 𝘋𝘢𝘵𝘢 /𝟤𝟢𝟤𝟦. 𝟣𝟣 𝖯𝖺𝗋𝗄𝗂𝗇𝗀/ Yes ⿻*.· ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈◌◍ #tripDomestic travel

#0yentripnovember Crocodile Diner Crocodile Diner is a famous hamburger restaurant in Oyama City, Tochigi Prefecture. You can enjoy delicious hamburgers and pasta. The staff are also very friendly and the interior is cute, so you'll want to come back again and again. 【Information】 Address: 1-10-20 Kamitoridani, Oyama City, Tochigi Prefecture, 323-0034 Phone number: 0285388898

#autumnseason

#springplace2024 Xiaoshan Park - Definitely a great place to go in spring Here you can enjoy the cherry blossoms to your heart's content, strolling among the pink and tender petals, it feels so dreamy and romantic! There are trails in the park for outings, as well as cafes and shops where you can rest and drink tea. There are many cute Japanese restaurants and dessert shops on the nearby Komachi Street, which are super delicious!

📍 Mori no Bakery, Tochigi A popular bakery in Oyama City, Tochigi Prefecture where there are always long queues🥐😍 It's a lovely Western-style bakery that suddenly appears in a residential area, and is modelled on the Cotswolds region of England🌳💫 They don't use margarine, but instead use domestic butter, imported butter and plenty of dried fruit, and they make products without additives, so they make healthy bread that is both healthy and tasty🥐 They have a huge variety of products, from sweet dessert breads to savoury breads, hard breads, sandwiches and scones, so there are plenty of products that will pique your interest! I got the impression that many customers who came to the store bought a tray full of bread😊 There were several types of bread samples available♡ (including freshly baked bread🥐💛) You can eat in, take out, or pre-order, and if you eat in, there is an open toaster so you can reheat your bread❤️🩹 ⚠️It's a popular bakery, but the store is limited to eight people so that customers can shop at their own pace, and there is a line outside to get in. (When I went there, there were about 3 groups waiting in front of me) I went to Oyama City because I wanted to come to this shop, and it was a wonderful shop that I'm glad I went to🥰 Add excitement to your daily life:🌙 📍 Mori no Bakery📮 1-3-22 Higashijonan, Oyama City, Tochigi Prefecture🕚 9:30 ~ 15:00 (Closed on Tuesdays and Wednesdays)🅿️ Parking available (7 spaces) #Gourmet #Tochigi #TochigiTrip #TochigiGourmet #Bakery #Bakery

📍do my thing amazing donut , Tochigi A take-out specialty store for cute monster baked donuts and apple pies at Roble at JR Oyama Station♡ All of the donuts are handmade, and each one is hand-formed into a ring or heart shape💛 The staff also drew the pictures on the bags☺️ The staff were very friendly and talked to us about various things♡ The donuts look pop and American, but when you eat them, they are not too sweet🍩 There are many types of donuts, from crunchy old-fashioned to fluffy ones😊 Recommended as a gift🎁 By the way, you can also order a whole cake if you make a reservation in advance!! It's super cute, so if you're in the area, please come and visit 🥰 Add some excitement to your daily life: 🌙📍do my thing amazing Donut📮 3-7-1 Chuo-cho, Oyama City, Tochigi Prefecture, JR Oyama Station West Exit, Roble 1st floor (outside store) 🕚 11:00 - 19:00 Closed every Monday and the second Tuesday of the month 🅿️ No parking #Gourmet #TochigiGourmet #TochigiTrip #TochigiTourism #Sweets