Sapporo's Chocolate Fairy Tale: Shiroi Koibito Park, a Sweet-Themed Wonderland
Just a seven-minute walk from Miyanosawa Station on the Sapporo Municipal Subway Tozai Line, through a quiet residential area, you'll spot spires and clock towers in the distance, signaling your arrival at a chocolate-themed fairy tale world.
Welcome to Shiroi Koibito Park, created by Hokkaido's renowned confectionery brand, Ishiya Seika. This theme park combines factory tours, dessert-making experiences, and an English-style garden. The park is divided into free and paid areas, offering something for everyone—whether you prefer a leisurely stroll or an in-depth exploration of chocolate's secrets.
Step into the free English-style garden, where Tudor-style architecture is surrounded by seasonal blooms—around 200 roses in summer and dazzling lights in winter. On the hour, the "Marionette Carnival Clock Tower" comes alive with dancing puppets set to music, as if you've stepped into a storybook. Nearby, a red London bus doubles as a crepe shop. Grab a rich Shiroi Koibito soft serve ice cream and find a bench in the garden for a truly relaxing afternoon.
Entering the paid area, the chocolate adventure begins. At the "Chocolate House," light projections illustrate the four major cocoa revolutions. Join a chocolate-loving professor and fairies on a time-traveling journey through chocolate's history. Next, visit the "Chocolate Fantasy Factory," where you can watch Shiroi Koibito cookies being made through glass windows—cookies are swiftly filled with chocolate cream, precision-packed by robotic arms, creating a mesmerizing ballet of machinery.
[Important Notice] Due to factory renovations, production line tours will be suspended from January 3 to late July 2026. During this period, virtual tours with projections and 360-degree views will be available. Please check the official website for updates before visiting.
The highlight for many is the DIY workshop at the "Dream Experience Studio." Here, you can create your own heart-shaped "My Shiroi Koibito" cookie, approximately 14 cm in size. Decorate it with colorful chocolate pens to craft a unique design or message, then box it up to take home—a souvenir and a cherished travel memory.
After the tour, don't miss the exclusive desserts at the "Oxford Chocolate Lounge" or the freshly baked chocolate-filled cookies at the "Covent Experience Zone." These treats are only available here and are absolutely worth trying. Finally, visit the gift shop "Piccadilly" to pick up park-exclusive packaging and products. You can even print your photo on a tin box for a personalized keepsake.
As evening falls, the garden lights up—2025's winter illumination theme is "Blooming Snow Fantasia," transforming Shiroi Koibito Park into a magical forest of lights. Just a 30-minute drive from Sapporo city center, this sweet fairy tale kingdom awaits your visit to create your own story.
📍Shiroi Koibito Park
A tourist park and chocolate factory themed around the famous souvenir "Shiroi Koibito."
Address: Miyanosawa 2-2-11-36, Nishi-ku, Sapporo, Hokkaido (〒063-0052)
Transportation: Take the Sapporo Municipal Subway Tozai Line to "Miyanosawa Station," then walk about 7 minutes.
Opening Hours: Typically 10:00 AM - 6:00 PM (last entry at 5:00 PM), shops open until 7:00 PM.
Recommended visit duration: 1-3 hours to enjoy DIY cookie-making, factory tours, and the European-style garden.