Snow-covered Nagoya looks like a fairytale town! Hida and Shirakawa-go's winter-exclusive scenery is even more magical than you can imagine.
When heavy snow blankets the entire mountain town,
the air becomes so still that the only sound is the crisp crunch of your footsteps on the snow—
this is what I find to be the most enchanting moment in the Hida region.
Unlike the scenery during the rest of the year,
winter in Shirakawa-go, the Takayama Old Streets, and the Miyagawa Morning Market
is transformed as they put on a thick coat of pure white snow,
making it feel as if you’ve walked straight into the pages of a fairytale picture book.
In the heat of summer, it’s the perfect time to start preparing for your winter travels!
Central Japan’s Hokuriku region (stretching from Nagoya as a hub into Gifu Prefecture) boasts some of the most dreamlike, heavy-snow ancient townscapes in all of Japan.
Starting from Nagoya, you can take the Limited Express Hida (JR Hida) or a highway bus. In about 2 to 2.5 hours, you can switch from an urban cityscape to the silver-white Hida Mountains and Edo-period old streets.
Sharing a few of my most memorable and favorite spots!
1. Hida Takayama
Known as the "Little Kyoto of Hida," it is surrounded by the Japanese Alps.
In winter, Takayama is immersed in a peaceful snowscape, where the dark wooden buildings create a striking contrast against the white snow.
♧ Winter Highlights:
From December to February, the city’s Nakabashi Bridge (a vermilion-red bridge) looks exceptionally vibrant against the snow; certain areas also host evening light-up events. Winter is also the season for brewing new sake. Sake breweries along the old streets hang up fresh "Sugidama" (cedar balls), making it a perfect time for a warming sake tasting.
♧ Must-try Food:
Hida beef nigiri sushi (it literally melts in your mouth after being seared—absolutely delicious 😋), Hida beef skewers, piping hot Takayama soy sauce ramen, and Gohei-mochi.
2. Sanmachi Suji (Preserved Old Town District)
Walking through the snow-covered, Edo-style black wooden old streets surrounded by Japanese architecture gives you a profound sense of quiet happiness.
This street is the heart and soul of Hida Takayama, perfectly preserving the merchant townscape of the Edo period.
◇ Winter Experience:
The dark brown lattice-windowed wooden houses on both sides have roofs piled high with thick snow. Along the way, you can browse traditional craft shops (like Sarubobo dolls), senbei (rice cracker) shops, and century-old sake breweries.
Eating a steaming Hida beef bun while walking through the chilly wind is the most authentic way to enjoy winter here.
3. Miyagawa Morning Market
I absolutely love it here! It’s one of Japan’s three major morning markets, set up along the banks of the Miyagawa River.
♡ Winter Features:
Winter hours are slightly shorter (approx. 8:00 AM – 12:00 PM), and the number of stalls may adjust based on the day’s snowfall.
Vendors set up stalls with local Hida greenhouse apples, homemade miso, pickles, and handcrafted wood carvings. In the crisp morning air, drinking a cup of hot amazake (non-alcoholic sweet fermented rice drink), hot coffee, or fresh local farm milk is incredibly delicious and lets you feel the deep warmth of local hospitality.
4. Shirakawa-go
The fairytale-like thatched-roof village of Shirakawa-go 😍
A UNESCO World Heritage site, it is famous for its steep thatched roofs (Gassho-zukuri) designed to withstand heavy snow.
It’s about a 50-minute bus ride from the Takayama Nohi Bus Center.
♤ Dreamy Winter Scenery:
January and February see the heaviest snowfall, turning the entire village into a collection of fairytale cottages covered in powdered sugar.
If you climb up to the "Shiroyama Viewpoint," you can look down at the magnificent view of the entire village surrounded by mountains and thick snow. But remember—in winter, your shoes must be waterproof and have ice spikes on the soles! Otherwise, you’ll definitely be sliding around like you're ice skating and end up falling hard!
♤ Night-time Illumination:
Famous evening light-ups are held on limited weekends from late January to early February. Light-up days are strictly reservation-only (requires an advance lottery or booking a specific tour/accommodation).
Even if you don’t attend the light-up, the daytime snow scenery is equally breathtaking and well worth the trip.
*** Travel Tips for Japan:
☆ You must use "onion-style" layering (thermal base layer + sweater + windproof/waterproof thick down jacket), along with a scarf, beanie, and waterproof gloves. Indoor heating in buildings and train cars is usually very strong, while it’s freezing outside; layering is the only way to handle these extreme temperature differences.
☆ For footwear, you must prepare waterproof and non-slip snow boots.
Once the ice and snow on the roads are packed down, it becomes extremely slippery! I highly recommend buying simple slip-on ice spikes at a local shop to put on your soles. I’d give this a 5-star "must-have" rating!
Those snow-covered thatched roofs, the rising steam of human warmth in the morning market, and that sip of hot amazake in the biting cold air—these are precious memories that can only be collected during this limited winter season.
Some beauty must be experienced firsthand by walking through the snow to realize just how breathtaking it is.
Who would you most like to visit this dreamlike snow country with? 😊