AI generated personalized content

We offer an AI personalised recommendation feature in select countries. Where required by applicable law, we will request your consent before activating this feature, provide clear instructions on how to withdraw your consent at any time, and ensure you can easily manage your consent preferences. When you enable this feature, you allow us to analyse your booking history and activities on Trip.com and generate your general user profiles and preference tags (excluding specific personal data), which may be shared with our integrated third-party AI partners to provide customised tour suggestions, relevant travel information, and personalised recommendations based on your travel preferences and booking history. Disabling this feature will stop third-party AI personalised recommendations, while other platform features remain fully accessible. See our Privacy Notice for further information. When using such feature, please note that unless explicitly stated above, your personal data will NOT be transferred to any third parties for providing the above AI recommendation feature.