The Qingdao Beer Festival was founded in 1991, originally hosted by the Qingdao Brewery, and later organized by the Qingdao Municipal People's Government to form a special organization. The event is a large-scale festival event that integrates tourism and leisure, cultural and entertainment, and economic and trade displays. The second weekend of August opens in Qingdao for 15 days, the largest alcohol binge in the country.