The city of St Moritz is rich in luxury and low-key charm, with its long history and cultural precipitation. The pioneering spirit of St Moritz keeps the legend alive. Winter tourism was born 150 years ago. The first lights, the first light rail tram, the first telephone in Glaubinden, the first alpine golf tournament, the first Alpine energy-saving hotel, and so on are also from St Moritz. Nietzsche, Segundy and other masters have had an inseparable relationship with the city, making the city's cultural and artistic brand distinct.