Itinerary 1 itinerary
Day 1
Meet at meeting point: I'll wait for you at the entrance of the Italia BuildingAttractions and Activities: Italian Building (Free entry) Start at Edificio Italia — Begin your journey at the iconic Edifício Itália, once the tallest in São Paulo and still one of the city's most recognizable landmarks. This meeting point places us right at the heart of the “Centro Novo” and sets the stage for a walk through the layers of São Paulo's complex urban history. 15 min(s)
Attractions and Activities: Copan Building (Free entry) Brutalism at Copan - Designed by Oscar Niemeyer, the Copan Building is a masterpiece of Brazilian modernism and brutalist architecture. With its striking curves and massive scale, it reflects the optimism and chaos of São Paulo's mid-century verticalization and the ambition of a city reinventing itself. 15 min(s)
Attractions and Activities: Gallery of Rock (Free entry) Centro Novo Treasures - Explore galleries and underground shopping corridors filled with vinyl records, antiques, manga, and pop culture relics. This vibrant zone reveals the city's contemporary soul, shaped by diversity, consumer culture, and resistance. A favorite spot for collectors and subcultures alike. 15 min(s)
Attractions and Activities: Museum Theatro Municipal of Sao Paulo (Free entry) Brazilian Identity - At the Municipal Theatre, we reflect on how Brazil shaped its cultural identity. Inspired by European architecture, this building hosted the 1922 Week of Modern Art — a turning point when artists broke from tradition to express something uniquely Brazilian. Here, elegance meets rebellion, and identity takes the stage. 15 min(s)
Attractions and Activities: Centro Cultural Banco do Brasil (Free entry) Art Déco & Coffee Boom - Admire art déco buildings and grand façades from São Paulo's coffee golden age. In the early 20th century, this area symbolized wealth, progress, and cosmopolitan ambition. We'll dive into how coffee financed infrastructure, culture, and deep social contrasts still visible today. 15 min(s)
Attractions and Activities: Pateo do Collegio (Free entry) Jesuits & Foundations - This is where São Paulo was officially founded in 1554. At Pátio do Colégio, you'll uncover how Jesuit missionaries and Tupi-Guarani peoples shaped the city's origins. Beneath the plaza lies the tension between colonization and resistance, religion and power. 15 min(s)
Attractions and Activities: Catedral da Sé de São Paulo (Free entry) Neogothic Cathedral - Standing on symbolic “ground zero,” the Sé Cathedral is one of the world's largest neo-Gothic churches. More than religious architecture, it's a space of protest, gathering, and identity. Learn about the urban symbolism of this monumental structure. 15 min(s)
Attractions and Activities: Praça da Liberdade (Free entry) End in Liberdade - Conclude your walk in Liberdade, the largest Japanese neighborhood outside Japan. With its lanterns, markets, and multicultural streets, this district reflects São Paulo's continuous redefinition through immigration. A vibrant, living example of the city's hybrid DNA. 15 min(s)
*Itinerary times are in the local time of the place of visit and may be subject to changes due to weather conditions, road conditions, and other factors. We appreciate your understanding.