Broadwick Soho

The room was nice but the service was a little disappointing. We had called and requested an early check in but when we arrived were told that our room would be ready in an hour. When we returned we were told by someone else that it would be at least 2 more hours. We ended up not checking in until after 4pm. They also forgot to bring all of our bags to our room from their bag storage and we ended up leaving one of our shopping bags with them without them ever notifying us or contacting us. The hotel was cute but wouldn’t stay again.

The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.

What an extraordinary surprise this gem of a hotel is! From the moment we walked through the stunning pink door we were in love. The friendly, warm staff made us feel not only genuinely welcome but also like family members coming home . A free upgrade was an appreciated gesture (my sister and I were celebrating birthdays) as was the lovely tarte and handwritten note by the concierge waiting for us in the room. We have stayed in some of Londons better known hotels (Browns, Rosewood, Langham) and, although they were all excellent, we feel this is the most unique, beautiful and comfortable of them all. We were thrilled with the upgrade as the basic room might have been a bit tight. But the attention to detail not only in the room but in the rest of the hotel was phenomenal. Let‘s start with the room. The crisp linens, light as feather duvets, fluffiest towels, luxurious bathrobes (how tempted I was to buy one!) and slippers, Dyson hair dryer, Ortigia bath products - it was obvious that much time and thought had been given to the choices made. The decor not only in the rooms but throughout the hotel made it stand out as unique. Designed by Martin Brudnizki, the wall paper choices, lacquer paint colors - how many layers did they need to get that perfect sheen in the halls and on the doors? - the materials used to cover the chairs and couches, the tiles in the breakfast room and the downstairs restaurant, oh they made us feel faint from gasping at their rich beauty. The Murano chandeliers and mirrors brought back memories of years gone by. And the artwork - an eclectic collection worthy of a museum! The Nook, a library type room for guests only was my favorite place to sip a coffee while reading the paper in utter peace, with only the fire in the open fireplace crackling away. Drinks and nibbles (how delicious the truffled grilled cheese sandwich was!) at the rooftop bar „Flute“ was a lively affair, a table on the outside Terrasse must be much sought after in the warm weather. Although we are normally not breakfast eaters, the breakfast room was so pleasant, as was the staff, that we indulged every morning. Excellent croissants (hard to find these days), steel cut porridge, sour dough toast, freshly made juices - a perfect start to the day. I could go on and on, but let me return to where I started. The staff. From the front desk, to the housekeeping staff, the restaurant staff and the concierges, they were all efficient, attentive, friendly, humorous and helpful. We were truly sad to leave and will definitely be back again.

This is probably the best hotel experience I have had in Europe. The hotel itself is stunning with an astounding attention to detail. Everything is exquisite with the finest materials. You feel as you if you are walking in an issue of The World of Interiors. But what is most impressive is also the staff. The level of service is comparable only to some I could experience in 5 star hotels in Asia. Never in Europe. I am coming back next month and I can’t wait to stay here again.

I had one of the best hotel experiences here. I came solo after a work trip and just wanted to enjoy London and immerse myself in the city while also relaxing and enjoying time alone. The décor, the scents, the room amenities - the level of detail in this hotel is just so impressive. The restaurants were delicious and the service was 10/10. I also loved that every time I walked into my room there was a new little detail - they either organized my cellphone cord, or left a little gift surprise. :) I didn't want to leave! Everything was just gorgeous and comfortable. It's almost as if Baz Luhrmann and Wes Anderson designed a hotel together! I 10000% recommend. If you want more of an "experiential," maximalist hotel stay, this is it! Seriously one of the best hotels out there.

Really lovely property this new Hotel, beautyful designed. The service all over the hotel unimpeachable geat. We loved it and we'll be back.

Absolutely stunning hotel and the employees are incredibly nice & friendly. A lovely find in London!

Amazing hospitality, very attentive! They really go above and beyond

Great boutique hotel.