This place is a gem. Not everyone is looking for the same thing, and it's certainly possible this place isn't what you're looking for. However, if you look at the information here and believe this could be a place you would want to go, I encourage you to give it a try. I've stayed here three times now; each time I had an amazing experience, and each time I left looking forward to returning again. Here are some reasons I find this place so appealing: Staff/Service - The staff and service are outstanding. The people are very friendly, but more than that, many of them are singularly focused on doing what they can to help you enjoy your stay. They've done an awesome job of creating a culture of service at the resort, and you will notice it from the moment you step on the property. In all the interactions I've had here with the staff, I've never had poor service... not once. Value/Quality - Going to an all-inclusive place tends to be a value proposition, and this place doesn't just offer great value for the money, it offers great quality. It isn't the newest place or the fanciest place, but it is beautiful, clean, and well-maintained. You will literally see staff constantly cleaning and maintaining the facilities all through the day. The rooms I've stayed in are simple, but nice and clean (although the birds can make a mess on the balconies). The dinner-only restaurants are classy, the food throughout the resort is high quality, and the food selection is great. I never feel like they are taking shortcuts because the place is all inclusive; rather, I always feels like the emphasis here is on providing quality (rather than cutting quality to save costs) and that I get great value for the money I spend. Location - The location here is hard to beat. The resort sits right on a beautiful white sand beach looking over the turquoise water of the Caribbean (of course, so do lots of other resorts in this area). However, what sets this place apart is it is also right in Playa del Carmen. You're not trapped in the middle of nowhere, and you don't have to book transportation just to get away. Just walk out the front of the resort and within a couple of blocks you're on 5th avenue, a vibrant walking-only street with lots of restaurants, shops, entertainment, etc. If you do want to take your explorations further afield, there are lots of places within easy reach, and lots of opportunities to book your tour/excursion. Again, not everyone is looking for the same thing, and it's quite possible this isn't what you're looking for. I encourage you to look at the pictures, read through the available information, look through the reviews, and decide if it sounds like your kind of place. If it does, give it a try and judge for yourself. Chances are you will be very happy with that decision. Tips Premium Services - Keep in mind that the resort offers some premium services and products that have an additional cost should you be interested in makin