Xuzhou Rural Tourism Promotion Event Kicks Off
This Spring Festival, the rural areas of Xuzhou are filled with festive cheer! Red lanterns light up the village entrances, bustling markets are alive with the scent of fireworks, village New Year’s Eve parties resonate with drums, folk performances take turns on stage, and ancient village alleys are decorated with colorful lanterns. The 2026 Xuzhou Rural Tourism Promotion Event for the New Year has launched on February 11 at the North Gate Square of Yunlong Mountain. Over 30 booths showcase local agricultural products, intangible cultural heritage crafts, and creative cultural goods. Popular interactive experiences include Spring Festival couplet writing, face-changing performances, dragon and lion dances. Tourism ambassadors from Feng County, Pei County, Suining, Pizhou, Xinyi, Jiawang, Tongshan, and the Economic Development Zone promote rural tourism destinations rich in authentic local New Year customs.
[“Anzhuang New Year Goods Market, Fishing Village Joyful Year”]
Anzhuang Fishing Village, Datun Street, Pei County, hosts a New Year goods market from February 15 to 20, featuring Spring Festival couplet writing, lantern riddle guessing, traditional Chinese opera performances, and intangible cultural heritage craft experiences. The market is filled with a wide variety of local products, offering a strong and authentic New Year atmosphere.
[“Celebrate the New Year, Attend the Grand Market” Shouxian New Year Market]
Shouxian Village, Guanhu Town, Pizhou City, recreates the traditional temple fair atmosphere from February 15 to 17. Activities include ring toss, smashing golden eggs, freshly fried rice cakes, charcoal-roasted sweet potatoes, and interactive games, bustling with the lively spirit of old-time New Year markets.
[Bajian Spring New Market]
Bajian Spring, Hanwang Town, Tongshan District, hosts a new intangible cultural heritage market from February 17 to 22. The sparks of iron flower forging fly, local specialty products are actively sold, and flash performances add excitement, bringing new vitality to the ancient spring area.
[“Horse Leap Ancient Charm · Liuqin Expresses Affection” Folk Culture Performances]
Liyushan Village, Wangji Town, Suining County, presents a series of original folk performances including Liuqin opera and dry boat dance from February 17 to 23. The melodious local dialect singing and vivid rural storytelling offer an immersive experience of Northern Jiangsu’s New Year customs.
[Large-scale Horse Battle Performance “Heroine Liang Hongyu”]
Yao Bay Ancient Town, Sanqiao Village, Yaowan Town, Xinyi City, stages a live-action reenactment of anti-Jin stories from February 7 to March 3. Galloping warhorses, competing drums and horns, and realistic smoke effects combine to deliver a powerful historical and visual impact.
[Mazhuang Lantern Festival]
Mazhuang Village, Pan’an Lake Street, Jiawang District, lights up the Lantern Festival on March 3 and 4, accompanied by a Lantern Festival evening party. Traditional lantern art blends with modern light and shadow effects, creating a festive atmosphere of reunion and joy.
[“Han Charm Through the Ages · Gallant Horses Compete” 2026 National Fitness New Year Celebration · Pei County “Village Boundary Cup” Football Tournament]
The “Village Boundary Cup” National Fitness and Leisure Base in Lulou Town, Pei County, hosts a rural football invitational from February 15 to 23. The event features Han culture exhibitions and folk interactions, blending sports passion with cultural warmth.
[“Han Charm and Elegance, Blessings Fill the Universe” Spring Festival Activities]
Jinliuzhai Village, Zhaozhuang Town, Feng County, offers special cultural performances and intangible cultural heritage folk experiences from February 17 to 23. Activities include Hanfu parades, New Year printmaking, and paper-cutting workshops, making the New Year customs tangible and engaging.
[Ancient Village Liangtang “Galloping Horses” Seven-Day Spring Festival Series]
Liangtang Village, Zhangji Town, Tongshan District, presents six major activities from February 17 to 23: fun sports games, flower alley markets, rural matchmaking events, village theater performances, parent-child bread baking, and singing contests. One village, many experiences, endless joy.
[“Fun with Zhengben, HORSE Happens” Event]
Zhengben Happy Farm, Xuzhuang Town, Economic Development Zone, combines folk interactions, intangible cultural heritage experiences, fun games, farmhouse cuisine, and seasonal picking from February 7 to March 8, allowing visitors to enjoy a relaxed and joyful rural New Year.
Five premium routes connect the entire region’s New Year customs: from strawberry picking to grand New Year markets, from iron flower lantern festivals to live horse battle shows, from Liuqin opera stages to ice and snow sports fields, Xuzhou’s countryside sincerely offers “one village, one scene; one year, one joy,” spreading the most genuine reunion, the warmest happiness, and the richest New Year flavor across the vast rural landscape. Come to Xuzhou’s countryside and start your unique journey!