Located in Itoman, Southern Beach Hotel & Resort OKINAWA is by the ocean, just a 2-minute walk from Bibi Beach and a 5-minute drive from Okinawa Outlet Mall Ashibinaa. This 4-star resort is 2.7 mi (4.4 km) from Toyosaki Chura Sun Beach and 4.1 mi (6.7 km) from Ryukyu Glass Village.
Pamper yourself with a visit to the spa, which offers massages, body treatments, and facials. If you're looking for recreational opportunities, you'll find an indoor pool, a waterslide, and a seasonal outdoor pool. Additional features at this resort include complimentary wireless Internet access, gift shops/newsstands, and wedding services.
Satisfy your appetite at REIR, one of the resort's 2 restaurants. Wrap up your day with a drink at the bar/lounge. Buffet breakfasts are available daily from 6:30 AM to 10 AM for a fee.
Featured amenities include complimentary wired Internet access, a 24-hour front desk, and multilingual staff. Self parking (subject to charges) is available onsite.
Make yourself at home in one of the 448 air-conditioned rooms featuring refrigerators and LCD televisions. Rooms have private balconies. Complimentary wired and wireless Internet access keeps you connected, and satellite programming provides entertainment. Private bathrooms have complimentary toiletries and bidets.
"I stayed at Southern Beach Hotel & Resort Okinawa from Oct 28–31, 2025, the hotel itself is fine, the pool is ok and the beach nearby is lovely. But I had a terrible experience with their front desk service.
The night before check-out, I personally confirmed with their staff that the standard check-out time was 11:00 a.m. I politely asked if I could check out one hour later at 12:00 noon. The local Japanese staff decline it and I am all good with that and ready to get back to my room, a foreign staff member at the counter step in said “That’s fine, how many hours you need?” I relied on that confirmation say one hour is good enough for me — but when I checked out, the front desk charged me 3,300 yen for being one hour late.
Even after I explained what happened, their staff were unlikely to listen and repeating their hotel policy very impatiently. I later send out a email to their leadership to escalate and received and receive the feedback from their manager denying everything, even though it was clearly a miscommunication among their own staff. It’s shocking that a so-called “resort” treats guests this way.
Fortunately, Trip.com reviewed my complaint and refunded me in Trip Coins, but the hotel itself never admitted their mistake nor sincerely apologized.
There are many hotels in Okinawa that actually respect their guests. But regret that I don’t feel it here at this resort."