Brand Positioning: Localized Interpretation of New Traditional Aesthetics
As the core brand under Chengmi Hotel Management Group, VALATOMS Fanlatu adheres to the core concept of "One Design per Hotel, Thousand Looks for Thousand Hotels" and is committed to creating "new traditional hotels". Guided by the design philosophy of "Comfort, Elegance, Refinement, and Timelessness", the brand integrates local culture and modern aesthetics into standardized services, forming an accommodation experience that combines practicality and artistry. As the brand's benchmark project on the western Sichuan plateau, the Jiuzhaigou Hotel takes "symbiosis between ethnic culture and nature" as its design soul. It deeply integrates the brand concept with the spiritual beauty of Jiuzhaigou's mountains and waters, creating a fairy-tale atmosphere that interprets "endless spring scenery and bright prospects" in travelers' lives.
Location: A Accommodation Hub Amidst Mountains and Waters
The hotel is located at No. 169, Zhangzha Village, Zhangzha Town, Jiuzhaigou, in a prime location at the intersection of the scenic area and ethnic villages:
Approximately 5 kilometers from the core scenic area, with a 10-minute drive to the entrance of Jiuzhaigou Valley;
Adjacent to the Jiuzhai Eternal Love Scenic Area, a 5-minute walk allows immersion in ethnic cultural live performances. At night, guests can also enjoy bonfire parties and ethnic markets;
Surrounded by complete supporting facilities, with ethnic-style restaurants and specialty stores within walking distance. A 10-minute walk leads to the Jiuzhaigou Tourism Distribution Center, providing convenient access to surrounding attractions such as Chuanzhusi Town and Huanglong Scenic Area.
Hotel Services: Ingenuity in Every Detail
With the service tenet of "Making Guests Feel at Home", the hotel has built a multi-level service system:
24-hour front desk, free parking lot, and laundry room; equipped with intelligent room control system and smart toilets with basic intelligent functions, catering to both convenience and health needs;
Daily free Chinese-Western buffet breakfast, paired with freshly ground coffee and fresh fruit juice;
Free ethnic costume experience to help guests take stunning photos against the backdrop of Jiuzhaigou's ethereal mountains and waters;
Family rooms and hot spring rooms designed to meet the needs of guests with different travel purposes.
The perfect balance between ethnic aesthetics and modern functions has earned the hotel praise from tourists: "You can find a poetic perspective for dialogue between humans and nature in every corner."
"Overall, the room experience was great. The soft furnishings like the bed, toilet, and electric curtains were all very comfortable. It also came with a new washer and dryer, which was super practical (clothes dried overnight, making them easy to pack the next day). The staff were enthusiastic and responsive. The best part was that they arranged a car to take us directly to the scenic spot entrance, and there's also a direct bus stop to the scenic area nearby, making it very convenient to get to the high-speed rail station.
The main downsides were in the bathroom: toiletries were placed on the vanity instead of in the shower area; the bath and face towels weren't in the bathroom, making them inconvenient to grab, and there was no place to hang towels in the shower. The bathroom drainage was poor, and there were no non-slip mats or floor mats, so water would pool during showers, which was not a great experience. I hope they improve this."